Sarah McBryde

Experience

• 

  KBA Multimedia

  Jan 1997 - Jan 1998

  Graphic Artist

  Photography editing and manipulation for website clients

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  The Blowing Rocket

  Jan 1998 - Jan 2000

  Graphic Artist

  Design ads and coordinate with a sales team to provide accurate proofs and meet deadlines on a weekly basis. Create logo and visual identities for advertisers and promotional materials for the newspaper.

• 

  The Mountain Times

  Jan 2001 - Jan 2006

  Senior Graphic Artist

  Design and create numerous ads (50-100 per week) for newspapers, seasonal publications and special issue publications.Coordinate with a large sales team to provide accurate proofs and meet multiple deadlines on a weekly basis for four separate newspapers.Create logo and visual identities for advertisers and promotional materials for the newspapers, including billboards, public transportation signs, ticket stubs and booklets, newsletters and brochures.

• 

  Appalachian State University

  Jan 2006 - Oct 2022

  • Manages the University brand, serving as the essential contact between internal and external partners and the University Communications team. • Maintains close relationships with campus partners to ensure work remains aligned with shared goals over time.• Works collaboratively and productively with creative partners in the development of creative assets.• Collaborates across the University to develop and oversee the execution of brand assets to accelerate the University’s growth.• Works with cross-functional internal teams and external partners to execute key brand initiatives.• Supports the University brand and works to ensure the delivery of efficient, relevant and effective marketing materials. Show less Graphic Design: Determines the print needs of the client and assists in completion of production schedules and deadlines. Directs and participates in the selection, design, and production of publications, displays, exhibits, signs and other forms of graphic demonstration and presentation. Completes bid and quote requests and determines most economical method for production. Supervises assistant graphic designers during their assigned projects and helps problem-solve any issues that might arise.Social Media Marketing: Implement the social media strategy, coordinating with all areas across the university to ensure its effectiveness and encouraging adoption of relevant social media techniques into the university culture and into all of the university’s external and internal communications. Manage social media campaigns and day-to-day activities including online advocacy, writing updates, community-outreach efforts, promotions, etc. Monitor presence in social networking sites including Instagram, Facebook, Twitter, and other similar community sites and seeding content into social applications as needed. An advocate of the university in social media spaces, engaging in dialogues and answering questions where appropriate.Branding/Marketing: Work with the University Communications staff to help implement programs to reach the university’s strategic goals. Develop strategies that will enhance the university’s unique image and position in the North Carolina State university system. Creation, delivery, impact assessment of marketing of internal and external communications. Provide a resource to faculty, staff and university units on branding, communications and marketing strategies. Show less

  • University Brand Manager

    Sept 2022 - Oct 2022

  • Senior Graphic Designer

    Jan 2006 - Sept 2022