Tommy McPhail

Experience

• 

  Chick-fil-A

  Jun 2008 - Jul 2012

  Team Member

  • Served restaurant guests in high-pressure, quick-service environment.• Assisted management in essential operations, improving internal systems.• Commended for above-and-beyond ethic, positive team-player mentality.

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  Virginia Commonwealth University

  Aug 2011 - May 2012

  Digital Media Specialist - James Branch Cabell Library

  Responsible for assisting patrons in developing multimedia projects in Final Cut Pro, Adobe Creative Suite. Gained extensive knowledge of organizational systems and team management strategies. Improved interpersonal problem solving by taking initiative to improve service offerings.

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  Say 10 Records

  May 2012 - May 2013

  Social Media Intern

  Responsible for content creation, community management, event planning, and digital administration for an international record label. Worked closely with label artists for social media promotion and ongoing digital support. Executed sold-out label anniversary showcase.

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  VCU Residential Life and Housing

  Jul 2012 - Jul 2014

  Resident Assistant - West Grace South

  Responsible for managing and maintaining a University residence hall floor of 50+ undergraduate students. Coordinated interactive events to engage 50+ students on a regular basis. Assisted in establishing ASPiRE program as VCU's 1st living-learning community. Received ‘Rookie of the Year’ award for best 1st year RA at VCU for 2012-2013.

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  Padilla

  May 2013 - Aug 2013

  Account Coordinator

  Responsible for for national clients including Air New Zealand, Avocados from Mexico, Barnes and Noble Education, and Firestone. Wrote press releases, compiled media briefs and kits for national, international clients. Received hands-on experience in branding and crisis communication by award-winning practitioners. Commended for diligence, punctuality, & collaboration.

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  TEDxRVA

  Aug 2013 - Apr 2014

  Marketing Intern

  Responsible for assisting in social media marketing, strategic communications, media relations, and event planning for a local single-day TEDx conference. Establishes workflows across multiple sub-teams to maximize efficiency. Assisted in coordinating media relations opportunities. Problem solved under pressure to generate organic social content on deadline.

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  Big Spoon

  May 2014 - Jul 2016

  Social Media Manager

  Responsible for social media strategy, content creation, and campaign execution on behalf of Big Spoon's clients within the food, beverage and hospitality industry. Executed creative brand campaigns for local restaurants, food purveyors & nonprofits. Strategized key recommendations to improve business offerings, audience perception for clients. Actively pursued & secured new business contracts & partnerships. Generated digital content including web design, photography, videography, & graphic support. Assisted in relaunching preexisting agency w/ new brand identity, mission & service offerings. Won 2 Public Relations Society of Virginia awards for campaign work. Show less

• 

  Antimatter Co.

  May 2015 - May 2017

  Digital Producer

  Responsible for strategy and campaign execution of Antimatter Co's website clients, including project management, SEO strategy, web development (Wordpress, Squarespace), and all agency/client communications to create user-friendly websites for regional and national businesses.

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  Emergent Social Solutions

  Jun 2017 - Jun 2019

  Freelance Social Media Manager

  Responsible for strategy, content creation, and execution of organic social media campaigns for local and regional clients. Coordinated with client marketing teams to create unique, engaging social content.

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  Everybody At Once

  Jul 2019 - now

  Responsible for developing and executing social media campaigns, including strategy, audience development, community management, reporting/insights, project management, content production, and talent relations for entertainment clients including Searchlight Pictures, YouTube, Netflix, BBC America, BBC Studios, and Kickstarter.

  • Associate Social Media Director

    Dec 2024 - now

  • Senior Social Media Manager

    Apr 2022 - Dec 2024

  • Social Media Manager

    Jul 2019 - Apr 2022