Jeanette McFarlane

Experience

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  Club Med

  Jan 1995 - Jan 1999

  Scuba Instructor
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  Molson Coors

  Jan 1998 - Jan 1999

  Assistant Manager Sports Properties
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  The Global Experiential Marketing Group

  Jan 2000 - Jan 2005

  Senior Account Director

  Labatt, Bell, P&G, Nike, Molson, Atlantic Lottery Corporation

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  Venture Communications

  Jan 2005 - Jan 2007

  Director Client Marketing

  CPG: brand marketing, retail promotions and sponsorship event marketing for Unilever Canada on Sunlight, Knorr, and Lipton tea and soups.

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  Freelance

  Oct 2008 - now

  Event Producer - Production and Operations

  Experiential Excellence: Brand strategy, concept development, operations, broadcast media, promotion, sponsorship, ticketing, hosting, and event execution.I am a sports marketing and sponsorship activation specialist. I excel in finding and developing the right idea to bring your brand to life. It's about creating the most memorable experience for the consumer and/or audience. Its the experience or story that engages them to become advocates.I offer creative thinking services such as ideation, concept development, copy writing, video production, event management, and training. As an event producer I develop the idea, pitch the concept and execute the vision. I believe in teamwork and collaboration, grit and determination, and always do what's right. Show less

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  XMC Sports and Entertainment

  Oct 2008 - Mar 2013

  Vice President

  Tier I National and Global Sponsorship Ideation and Activation.Formula One Racing - MontrealNHLToronto Maple LeafsMontreal CanadiensToronto Raptors

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  Flashframe Digital Media - Canada's Digital Storytelling Agency

  Mar 2013 - Mar 2015

  Managing Director

  Flashframe is where brand storytelling meets video production. It is a visual communications company that create corporate videos, TV spots, documentary, music videos, sizzle reels, training videos, infographics, brand videos, website content and social media short format videos. We connect and engage people and emotions, to brands and companies.We develop a brand's story by crafting or understanding the brand's identity and really hone in on specific messaging. Visual treatments enhance the brand or reinforce positioning. We develop a script or story to determine the best narrative utilizing voice overs or interview style depending on the nature of the content.We bring the best strategy, creativity and execution to your story and tell it through video.Brand strategy, creative concepts, copy writing, shooting, editing, motion graphics, sound design. Show less

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  Toronto 2015 Pan/Parapan American Games

  Apr 2015 - Aug 2015

  Event Producer Medal Ceremonies

  Multiple Venues for North & West Zones, 192 CeremoniesTrained a team of 40+ volunteer medal tray bearers, athlete escorts and presenter escorts on the proper protocol and choreography for PASO and IPC medal ceremonies.Managed and collaborated with a venue team consisting of OPP Ceremonial & Honour Guard Constables, Flag and Anthem coordinators, Media and Press managers, Sports Presentation team, Sport and Technical Delegates, VIP presenters, Athletes, Coaches, Anti-Doping and Timing/Scoring/Results volunteers.Liased and assisted with flag of nation installations. Show less

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  IMG

  Oct 2015 - Aug 2016

  Director of Operations

  Head of Operations for IMG properties in Canada and key member of upper management. Ensured the smooth operation of Taste of Toronto overseeing the site design, safety and emergency planning, site construction and event execution. Lead the integration of 18 top-tier restaurants and over 70 independent exhibitor booths for a 4 day event attended by over 26,000 patrons. Responsible for contract and venue negotiation with City, Fire and Public Health, along with managing over 100 volunteers.Successful strategy and planning for the Professional Bull Riding Canadian Cup Series in 7 major cities across the country. Liased with broadcast partners and responsible for venue programming integration and live event execution. Show less

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  Mansfield Outdoor Centre

  Jun 2021 - now

  We strive to create more meaningful and engaging programs for all children, because every child, has every chance, every day to be inspired, to learn something new about themselves, and the world we live in.We teach team building, communication skills, problem solving and relationship management. These skills will help you survive and are invaluable for your future for work, home and in the community.The Mansfield Outdoor Centre is the leader in curriculum-based outdoor education and experiential programs. Located on 300 acres of fields, streams and forests...we are the school outdoors. Show less

  • Outdoor Education

    Dec 2015 - now

  • Facilities Manager

    Jun 2021 - Sept 2022