
Laurens Van Luin
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About me
Energetic, fun, #Wereldvercateraar, eco-preneur, 15 yrs international Futureproof Caterer & ImpactEvents , Sustainable Consulting, Buying, Food Marketing & Advice, linktr.ee/Manicorganicnet
Education

Abstede college
1995 - 1998MBO Bank en VerzekeringswezenActivities and Societies: Kampong,Voetbal, Tennis en Scheidsrechter Studiying Banking and Insurance

Chandler Highschool
1994 - 1995Graduation Highschool 3.8 GPAActivities and Societies: Student Council, Soccer, Tennis, Football, DARE, Spent a year as an exchange student in Phoenix Arizona and graduated at age 16.

College Blaucapel
1990 - 1994Middelbare school highschoolHighschool

Hotelschool The Hague
2001 - 2005Bachelor International ManagementActivities and Societies: - School soccer team - Member of the student fraternity - Mastering hospitality and Entrepreneuring!
Experience

Groote Sociëteit Haagsche Club Plaats Royaal
Jan 2001 - Jan 2003HostParty Catering Manager

Wens Reizen
Nov 2005 - Apr 2006Operational Catering / Hotel Manager Ski ChaletChalet Operational Catering / Hotel ManagerAll Jobs that are tied up in running a Chalet and making Guests happy!Organizing purchases, entertainment programs, cleaning roster Setting and working within budget.Trouble shooting: solving all sorts of inconveniences for hotel guests in order to make their stay as good as possible. Initiate creative commercial activities to generate extra income.Cater for Highstandard daily breakfast and 3 course menu’sSpecialties: Hospitality, Pro-active, Dynamic, Flexible, Good Food, Local Food and Specialties Show less

Juicy Details
Jan 2007 - Dec 2007Project manager Sustainable and superfoodsWritting catering promotion and sales planOperational management of Rotterdam Weena store.Initiate sales activities to increase turnover.Coaching and training staff in efficiency, cost control, commercial selling.Writing salesplan in cooperation with managing director.Executing salesplan, cold and warm leads, Salesforce B2B, B2C to amongst others Holland Casino, Fitnes First, Government, Large Schools, Multinationals, Hotelchains Setting yearly budgets and estimate turnover prognoses. Formulating strategic short and long term goals.Specialties: Healthy Foods, Organic and sustainable Foods, Juices Shakes, Inspiring Show less

Albron
Mar 2008 - Apr 2009Distrcit Manager Company CateringLeidinggevende over 12 locatie managers, indirect leiding geven aan 45 personen werkzaam in 12 bedrijfsrestaurants. (voortgangsgesprekken, persoonlijke coaching, trainingen van personeel m.b.t. nieuwe initiatieven)- Verantwoordelijk voor het relatiebeheer tussen hoofdkantoor en klanten, werken binnen vastgestelde budgetten, behalen van financiële doelstellingen. Proactieve commerciële acties initiëren en uitvoeren om financiële resultaten te verbeteren.- Het opstellen van jaarbegrotingen alsmede omzetprognoses. - Het formuleren en verantwoording van strategische doelstellingen voor de korte en lange termijnSpeciale Doelstellingen: Het Motiveren en trainen van personeel op het gebied van gezonde, duurzame en heerlijke voeding,en het commercieel aanbieden hier van! Show less

Energy Floors
Apr 2009 - Sept 2009Sales Manager Sustainable Dance ClubWerkzaam als Sales Manager voor de Sustainable Dance Club, het verkopen van duurzame events en het verduurzamen van de vents industrie!

ManicOrganic
Jan 2010 - nowEigenaar Duurzaam Catering & Events bedrijfDuurzame Catering en Evenementen | NO-Plastic, recycling/up-cycling, regional-seasonal, hand in hand gaan met heerlijke hippe biologische en vegetarische gerechten Haute Cuisine meets streetfood | Foodtruck voor bruiloften, bedrijfsfeesten, festivals of een compleet event met meerdere facetten op locatie | Eco-preneur | Product en merk activatie

Avenance Nederland B.V.
Apr 2010 - Apr 2011Category Manager Duurzame CateringCategory Management Sustainable Catering• Identify, develop, evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.• Coordinate, participate in promotional activities, trade shows, working with developers, advertisers, or productionmanagers, to market P&S• Use economic , commercial surveys to identify potential markets for products or services.• Formulate, direct and coordinate marketing activities, policies to promote products and services, working with advertising and promotion managers.• Select products or accessories to be displayed at trade or special production shows.• Develop pricing strategies, balancing firm objectives and customer satisfaction.• Direct hiring, training, or performance evaluations of marketing or salesstaff and oversee their daily activities.• Consult with buying personnel to gain advice of the types of products or services expected to be in demand.• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.• Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.• Initiate market research studies or analyze their findings.• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.Specialties:Knowledge of Organic, Fairtrade, Sustainable, Vegetarian, Healthy products and Producing Companies Show less

Living Social
Feb 2011 - Mar 2012Social Media/Marketing Consultant at LivingSocialLivingSocial is one of the most exciting e-commerce success stories to have emerged from the past decade. In just over two short years, our American founders have transformed the business from its humble beginnings in Washington D.C. (well, not too humble – our CEO and his team created two of the most successful Applications ever to have been launched across Facebook) into an internationally recognised brand employing over 1300 of the most talented individuals in the industry worldwide.By offering our millions of global subscribers exclusive daily discounts on their favourite products, services and tailor-made experiences, we have revolutionised the way that local and national brands communicate with their customers. And with absolutely no up-front costs for our clients, we are challenging the very foundations of the traditional advertising model. Having secured hundreds of millions in funding from high-profile industry backers such as Amazon.com, LivingSocial is perfectly poised to continue its astonishing growth and maintain its pole position in the billion-dollar Social Buying category.Our Dutch head office is situated on the Keizersgracht in Amsterdam..thats where the magic happens, and LivingSocial offers a variety of exciting deals in all major cities in The Netherlands.SpecialtiesSpecialtiessocial media, facebook, advertising, creative marketing solutions, hospitality, sustainability Show less
Licenses & Certifications

Bachelor Hospitality Mangement
Hotelschool The HagueFeb 2005
Honors & Awards
- Awarded to Laurens Van Luin24-Kitchen Foodtruck Awards winner jury price 24-Kitchen Oct 2016 VEGETARISCH: De Mobiele Flexitaria van Manic OrganicDeze ondernemer werkt niet uitsluitend met vegetarische gerechten, maar ook vanuit een heldere en duurzame filosofie.
- Awarded to Laurens Van LuinMKB Duurzaamheidsprijs MKB Den Haag May 2016 Award for most sustainable company/entrepreneur in Den Haag/The Hague
- Awarded to Laurens Van LuinWorldwide Face of the Movember Campaign Movember Nov 2014 Campaigning for the face mens health! Internationaal de posterboy en onofficiële ambassadeur voor het belang van zelf checken op prostaat of testikel kanker en het helpen met ophalen van geld voor onderzoek, dit in team verband met het mooie team S.N.O.R.: http://nl.movember.com/team/1542081
Volunteer Experience
Fondsen werven en Marketing
Issued by Movember Foundation on Nov 2012
Associated with Laurens Van Luin
Languages
- enEnglish
- geGerman
- spSpanish
- frFrench
- duDutch
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