Rohini Paul

Experience

• 

  ScoopWhoop Media Pvt. Ltd.

  Aug 2015 - Jan 2016

  Content Writer

  Wrote over 40 articles on various topics like college, pop culture, fashion and the like.

• 

  WATConsult

  Feb 2017 - Feb 2021

  Key Accounts: Pepe Jeans India, MX Player, SAP India, SAP APJ, Croma Retail, Piramal Healthcare

  • Deputy Account Manager

    Oct 2019 - Feb 2021

  • Senior Digital Media Executive

    Dec 2017 - Oct 2019

  • Management Trainee

    May 2017 - Dec 2017

  • Social Media Intern

    Feb 2017 - Apr 2017
• 

  House of Anita Dongre Limited

  Feb 2021 - Mar 2023

  Digital Lead | AND, AND Girl, Global Desi & Global Desi Girl

  • Manager - Brand Marketing and Communications

    Jul 2022 - Mar 2023

  • Deputy Manager – Brand Marketing & Communication

    Feb 2021 - Jul 2022
• 

  Kingdom of White Official

  Apr 2023 - Dec 2023

  Leading content strategy across platforms - social media, D2C website, performance, retention, offline mall/store branding. Responsible for leading campaign planning and lifestyle shoots with every collection launch. Lead influencer marketing, PR, events as well. Work on Top of the funnel marketing activities. Working towards making social media a revenue-generating channel. Social Media Lead for Kingdom of White (Metawear)

  • Lead - Content and Social Media

    Aug 2023 - Dec 2023

  • Principal Associate - Social Media

    Apr 2023 - Aug 2023
• 

  Shoppers Stop

  Dec 2023 - now

  Marketing Manager

  Manager - Marketing for INTUNE