Jonathan Klassen

Experience

• 

  JWTKuala

  Oct 2007 - Feb 2011

  Category: Food/FMCG/PharmaceuticalStarted my career in the organization for 3 ½ years where I gained strong knowledge on communications. Continuously work closely with team in developing proposals and conferred with clients to define and develop effective campaign. Promoted to Account Manager in 2010 where I independently led both the account. Successfully developed and execute strategic plans, setting and administering budgets, and managing projects from beginning to successful completion. Actively participated and facilitated in numerous research and productions. • Led market launch for numerous products. Identified opportunities, research new product possibilities, collaborated with marketing and research team and succeeded in turning around the business for the impulse product for youth from a declining trend to an uptrend. • Developed and launched an integrated campaign that successfully revived sales to a positive trend in year 2009 and continue to rise in 2010.• Developed and launched an integrated campaign that successfully revived a declining category, kid’s impulse category sales to a positive trend in year 2009 and continue to rise in 2010. • Worked with a team of 2 creative group heads on a brand initiative and awarded Silver for best use of media during the Malaysian Media Awards. Show less

  • Account Manager

    Oct 2009 - Feb 2011

  • Senior Account Executive

    Oct 2008 - Sept 2009

  • Account Executive

    Oct 2007 - Sept 2008
• 

  McCann

  Mar 2011 - Feb 2014

  Category: Personal Care/FMCG• Lead and managed strategic and creative communication for a global brand across different brands and portfolios.• Improved working relationship with partners (global partners, media, creative, strategic planners and clients) to implement more effective integrated marketing campaigns. • Resolved key client issues, spearheaded change and revenue-generating initiatives. • Lead three-member team in account management and increasingly improve client agency relationship by virtue of strategic recommendations, on-time delivery and administration.• Identified opportunities in digital platform and on ground activation and successfully implemented campaigns that improved brand perception and sales. Show less Category: Telecommunications/Technology/FMCG/Food• Actively participated and collaborated with senior management and creative team to pitch for new businesses. • Reinvent a new brand strategy and proposition with team on one of the most challenging campaigns (by virtue of budget, product barriers, brand perception) in the business. • Continuously ensured effective and on-time delivery on creative and strategic proposals to meet clients’ business objectives. • Spearheaded a two-team unit to launch a successful one-year integrated campaign (including a digital) that significantly improved brand perception and subscriptions. • Maintained strong agency and client relationship by means brand management and passion in clients business and marketing objectives.• Spearheaded a global FMCG brand in Singapore. Successfully managed clear and concise strategic/creative proposal, administering budgets, and executing projects from beginning to successful completion. Campaign help boost brand awareness, brand imagery and sales. Show less

  • Associate Brand Director

    Jun 2013 - Feb 2014

  • Senior Brand Manager

    Mar 2011 - May 2013
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  JTI (Japan Tobacco International)

  Apr 2014 - now

  • Marketing Director

    Apr 2023 - now

  • Asia Pacific Regional Marketing and Innovation Lead

    May 2021 - Apr 2023

  • Brand Lead, Head of Value Segment

    Oct 2019 - May 2021

  • Senior Brand Manager. Portfolio, Activation and Strategy

    Jun 2018 - Sept 2019

  • Brand Manager. Portfolio, Activation & Strategy

    Jun 2016 - May 2018

  • Brand Activation Manager. Premium Segment

    Oct 2015 - May 2016

  • Development and Planning, Program Development Manager

    Apr 2014 - Oct 2015