Maria Bray

Experience

• 

  Canal Capital

  Jan 2006 - Sept 2006

  News Reporter

  Canal Capital is a government owned, national broadcasting network in Colombia, South America. • Live interviewer and news reporter covering a variety of subjects for the daily news broadcast focusing on political, cultural, and educational topics.• Conducted in-depth research and analysis on current issues and topics. • Wrote and edited content to cover topics of public interest.

• 

  BrainstormUSA

  Sept 2006 - Jan 2011

  BrainstormUSA is a leading and award winning educational software company. • Developed and implemented business and communication plans to increase company’s sales and grow the revenue of key accounts.• Lead multiple bilingual sales teams nationwide. Provided group workshops and one-on-one sales coaching, sales strategies, territory planning, telemarketing coordination, marketing materials, recruiting, training and overall support. • Strategic consulting including business plans, drafting of company policies, manuals, operating procedures and operating agreements. Updated and restructured all existing marketing materials, presentations, sales training, newsletters, social media content and blog. • Developed branding strategy and expanded marketing systems, social media integration and community outreach programs. • Worked closely with the Operations Department to improve and streamline their database and commission structure processes. Show less • Managed all internal and external communications with 13 bilingual corporate offices nationwide. • Coordinated and managed the development and production of communications materials for all Development initiatives• Specialized content writing including marketing materials, presentations, newsletters, weekly bulletins, social media and blog. • Produced and broadcast weekly national meetings and national shows with simultaneous translation into Spanish.• Oversaw the judging and decision making of the "Dare to Dream' national scholarship program. • Conducted all company official translations and interpretations.• Represented the company in all public functions. Show less

  • Business Development Manager

    Sept 2009 - Jan 2011

  • Communications Manager

    Sept 2006 - Sept 2009
• 

  GetOne Rewards

  Jul 2010 - Jul 2016

  National Business Development Manager/Co-Founder

  Merged with Promio in 2014. GetOne Rewards is a mobile marketing and digital loyalty company that develops custom software and applications for retail businesses. • Joined a team of 3 co-founders. Developed and launched direct marketing campaigns to successfully bring our new product to market. Managed and oversaw all marketing, sales and communication functions while contributing to product development. • Successfully developed pitch, presentation and materials that secured company’s initial angel capital investment round.• Personally developed, nurtured and managed client relationships with 500+ national and regional merchants. Recruited and trained experienced sales representatives to build and grow our local and regional sales teams. • Conceptualized and developed all product branding, marketing and sales materials including packaging, content, media kits, sales presentations, operating procedures, media, video content and trade show marketing. • Helped grow the business that successfully sold to m2M Strategies in 2014. GetOne was selected “Top 40 Innovative Technology Company” by the Technology Association of Georgia in 2013. Show less

• 

  Promio

  Mar 2014 - Oct 2016

  National Marketing Strategist

  Merged with GetOne Rewards in 2014 and acquired by Surefire Local in 2016. Promio is a marketing technology & automation company that delivers marketing solutions for franchises. • Strategically analyzed the initial situation of corporate clients in order to optimize marketing expenditure and develop market-oriented strategies that achieve sustainable competitive advantage, higher ROI and increase market share.• Conceptualized and executed creative marketing programs incorporating multiple media channels for diverse national franchise clients.•Grew franchise participation on local marketing tactics by 35% on average in assigned brands during the first year. •Oversaw digital acquisition campaigns for independent franchisees and corporate franchise clients. • Established and measured KPI’s to optimize campaign performance based on data-driven analysis. • Managed the relationships between corporate and franchise marketing peer groups to ensure successful marketing response and controlled growth across corporate franchise brands. Show less

• 

  Surefire Local

  Oct 2016 - Nov 2017

  Integrated Marketing Communications Manager

  Surefire Local acquired Promio in 2016. Surefire Local is an Inc. 5000 local marketing cloud agency specializing in local business lead generation and customer acquisition. •Created and implemented lead generation programs focused on competitive positioning and brand awareness including customer acquisition campaigns, webinars, events, email, public and media relations, social media and digital marketing.•Developed and tested Pardot marketing automation and tailored response programs to streamline customer outreach efforts and improve initial customer experience. •Strategized communications in corporate’s lead nurture engines and processes.•Conducted in depth marketing analysis to determine successful strategies and identify new avenues for improvement.•Wrote high-level messaging and customer-facing copy for digital and print assets. •Developed and tested corporate marketing ecosystems to ensure successful marketing responses. Show less

• 

  Infinitum SciTech🤖

  Nov 2017 - Sept 2020

  Marketing Director

  Infinitum SciTech is an Artificial Intelligence platform headquartered in South America that automates and integrates applications and workflows with custom Spanish bots. It's been a game changer in the customer experience, marketing and communications space for companies with high traffic volume that want to provide top notch service to Spanish speaking audiences. As Chief of Marketing, I lead a marketing and communications department that develops and implements all strategies for consumer acquisition and retention, internal and external communications, public and media relations, a successful customer experience in all stages of their journey, branding, development of company culture, product development and sales support. - Since joining the team and implementing a new strategic direction in 2017 we've seen revenue growth of over 2X while minimizing attrition to negligible levels. - Developed presentation and supporting materials that secured private VC investment in 2017. - Overseen a successful launch and communications of 3 major releases in a period of less than 20 months Show less

• 

  FAE USA, Inc

  Sept 2019 - Apr 2023

  National Marketing, Communications & PR, USA Division

  FAE is a pioneer and global leader in the design and manufacturing of next generation sustainable land management and road construction equipment. FAE is known worldwide for its relentless focus on technology and superior quality standards which translate into greater profitability for its customers.

• 

  Porex

  Mar 2023 - now

  Demand Generation Manager, Global

  Porex helps companies worldwide solve product design challenges with fully customized porous plastic solutions. From highly specialized medical and scientific applications that save lives on a daily basis, to automotive, filtration, arts and beauty, our technology impacts the world in a real and meaningful way making it safer, healthier and more productive.