Troy Van Every

Experience

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  Strategic Services, Inc.

  Mar 1994 - May 1999

  Vice President

  - Developed marketing campaigns and plans for city and county government software systems.- Managed customer service for all clients of Dog Show and Dog Boarding software systems.

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  TSS Photography

  May 1999 - Jun 2000

  Marketing Manager

  - Established successful marketing programs that increased the sales per person.- Managed new product development from idea conception to actual release.- Managed marketing and advertising for franchises in 43 states.- Organized donations and volunteers for Special Olympics Georgia.

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  HomeBanc Mortgage Corporation

  Jun 2000 - May 2005

  - Developed marketing programs for Strategic Marketing Alliance partners that included builders and real estate agents in Georgia, Florida and North Carolina.- Managed creative and compliance elements for all marketing flyers and presentations company-wide with Corporate Legal and Product Development Departments.- Launched the LoanAdvisor Professional Program (Online home property listing/ mortgage financing tool to Realtor Marketing Alliance Partners). Installed program to over 1,000 real estate agents listing detail web pages. Show less

  • Vice President - Alliance Marketing Programs

    Jun 2003 - May 2005

  • Marketing Director - Georgia Region

    Nov 2001 - Jun 2003

  • Marketing Manager

    Jun 2000 - Nov 2001
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  XINNIX

  May 2005 - Jun 2007

  Marketing Director

  - Launched the XINNIXPro Program (Mortgage "shortcuts" Software for Loan Officers) to over 1,400 XINNIX students.- Created, managed and distributed an e-mail marketing campaign for three different training products to over 5,000 recipients each month.- Developed numerous marketing campaigns (direct-mail and online), marketing collateral and advertisements for Loan Officers, Branch Managers and Executives.- Developed new relationships that resulted in a free feature article that was published in Atlanta Women Magazine, which profiled the company president. Show less

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  Power Realty Partners

  Sept 2006 - Jun 2009

  Real Estate Agent

  - Sold two residential properties and closed one commercial sublease in a four-month period from June 2008 - September 2008 during an extremely slow real estate and economic market.- Built the Dawsonville office marketing plan, recruiting plan and successfully launched the Dawsonville Office Grand Opening Event.

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  Lowe's Companies, Inc.

  Apr 2008 - Jun 2009

  Sales Manager

  - Promoted to Sales Manager after eight months with the company.- Arranged partnerships with Habitat for Humanity of North Central Georgia, Metro Atlanta YMCA, and the Muscular Dystrophy Association.- Sourced and managed Lowe's Toolbox Grant Program, and Lowe's Community/ Education Grant Program with local schools.- Senior Manager of Store Opening Team and worked directly with Lowe's Corporate. - Successfully developed and launched the New Store Family Night Event with an attendance of 350.- Successfully created and kicked-off the New Store Commercial Sales Grand Opening Event with 250 contractors and business owners in attendance.- Recruited and hired Sales Specialists for all departments. - Successfully completed Zone Manager duties at the following stores: #678 (Cumming, GA), #615 (Alpharetta, GA), #710 (Johns Creek, GA). Show less

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  Wells Fargo

  Jun 2009 - Feb 2010

  Mortgage Sales & Marketing

  - Originated $4.1 Million in October 2009 on the sales team of a Senior Home Mortgage Consultant and myself. Seventy-five percent purchase volume and 25% refinance volume. - Created press releases and marketing materials for our sales team for a distribution of several thousand past customers and real estate agents. - Successfully managed a loan pipeline of over $13 Million.

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  TSS Photography

  Apr 2010 - May 2013

  Director of Marketing

  - Successfully managed marketing initiatives for 130 franchise locations in 42 states for over 1.5 million customers per year.- Directed national alliance partnerships with the Make-A-Wish Foundation, USA Football, Babe Ruth League, i9 Sports and the Miracle League.- Created and managed successful partnership for Georgia Franchises with the Sports Authority.

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  Fairway Independent Mortgage Corporation

  May 2013 - Dec 2015

  Branch Business Development Manager

  - Developed and managed marketing and events for a $200 million power team in the mortgage industry.- Created processes for managing loan pipelines to ensure Federal Reserve Numbers are obtained to successfully close mortgage loans for the branch.

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  XINNIX - The Academy of Excellence

  Dec 2015 - Aug 2023

  - Developed interactive email marketing campaigns.- Created class content for Communications for Sales, Leveraging SocialMedia, and Being Profitable with LinkedIn.- Developed 12 training classes for several industries in Moodle LMS.- Top rated live webinar instructor by student and manager NPS ratings for2018 - 2023 with up to 350 attendees. - Led ROI reporting and evaluation for learning programs.- Built and led the Training Accountability platform for all training classes from rookies up to leadership professionals.

  • Lead Performance Specialist

    Jun 2018 - Aug 2023

  • Performance Specialist

    Dec 2015 - Jun 2018
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  Financial Industry

  Aug 2023 - Feb 2024

  Training and Marketing Consultant

  - Comprehensive Business Planning.- Strategic Storytelling.- Social Media Marketing.- E-store Marketing and Management.

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  ESP, Inc.

  Feb 2024 - now

  Major Gifts Officer

  - Developing esp's reach in Athens, Rome, Atlanta, Savannah and other cities across the country.- Reaching and connecting individuals of all abilities and their families so they can experience their own transformative esp community.- Helping those around me discover or strengthen a unique talent, skill or ability.