
Jacky Diehl
Corporate Communications and Content Management

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About me
Assistant Director of Convention Sales @ Bürgenstock Hotel | people-focused leadership | Digital Media & Marketing (B.A.)
Education

Cologne University of Applied Sciences
2014 - 2017Bachelor of Arts - BA Online RedaktionActivities and Societies: Team leader and project manager of the 10-year anniversary of the study programme. I minored in Medical and Science Comms, and majored in Digital Journalism and Media.This involved studies of Web Science, Digital Marketing, Social Media, Web Design, Web Project Management, Event Management, and Journalism. I wrote my bachelor thesis about redesigning and relaunching a website, creating social media strategies for a business, and analysing target groups effectively.
Experience

Uniklinik Köln
Jan 2015 - Jan 2016Corporate Communications and Content ManagementI supported the web team of the Uniklink Köln during my studies.I worked with several different CMS (Content Management Systems), gained experience in external and internal communication, and fixed HTML and CSS codes.

Cafés in New Zealand
Mar 2017 - Feb 2018Head Barista & Purchasing ManagerI learned to make exceptional coffees, improved my customer service skills, and learned to be resilient under high pressure.

Bier-Deluxe
Apr 2017 - Nov 2017Assistant Marketing ManagerI worked closely with the Marketing Manager and the sales team. From copy writing the newsletter, to managing and leading marketing projects –– I learned everything about the international craft beer scene, retail marketing, e-commerce marketing, and nurturing customer relationships. All while living in the coolest hub of Germany: Berlin.

Write Limited
Feb 2018 - Oct 2019As Sales and Marketing Coordinator at Write Limited, I manage our open workshops and coaching in all of New Zealand –– from Auckland to Christchurch. I run our social media channels, create marketing campaigns, copywrite our newsletter, and look after our clients. From finding the most suitable solution for our clients, to ensuring great customer experience during our workshops –– I go the extra mile. I believe that nurturing relationships stands at the heart of a successful business.My role requires organisational talent, creative marketing thinking, strategic planning, and being an efficiency-ninja. My favourite part: I got to live my passion for communication, coffee, and content –– in the Coolest Little Capital of the world. Show less
Sales and Marketing Account Manager
Jun 2019 - Oct 2019Sales and Marketing Coordinator
Feb 2018 - Jun 2019

Mindshape GmbH
Dec 2019 - Jan 2023Inbound Sales ManagerinDuring my time at mindshape I’ve honed in on my digital marketing & web development skills and learned from some of best people in their field. From content marketing strategies, to PPC campaigns and Website Relaunches. I‘ve lead teams for sales projects such as tenders and pitches. I‘ve helped establish a sales process, briefing tools for consultants & coached teams in the trusted advisor principle to equip consultants with sales skills.My position was a direct report to the CEO. Show less

Hyatt Regency
Jan 2023 - Aug 2024Senior Conference and Event Sales ManagerinAs head of the event sales team, I get to plan high-class events with and for my clients and help my team develop and grow as salespeople and event planning managers.

Bürgenstock Resort Lake Lucerne
Aug 2024 - nowAssistant Director of Convention SalesWith a strong focus on leadership, I help my team optimize every step of the event planning process, ensuring they have the resources, support, and inspiration to exceed expectations while driving revenue to meet our targets. My role involves fostering a culture of collaboration, innovation, and excellence, all while upholding the highest luxury standards and working closely with all departments of the resort. By empowering my team, I ensure that every event is seamlessly executed, strengthening our reputation as a leader in the industry. Show less
Licenses & Certifications
- View certificate

Advanced Social Media Strategy Training and Certification
HubSpotSept 2019
Languages
- enEnglish
- geGerman
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