Olivia Hoffman

Experience

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  Cole Haan

  Jan 2016 - Jan 2017

  Merchandising Intern

  ⋅ Conducted market analysis on key product categories for Corporate Strategy team using Trendalytics.co, a visual analytics platform that anticipates consumer demand for products and NPD, a global market research database for trend insights⋅ Managed notes for key intersects including proto reviews and sales meetings⋅ Created competitive store trip recaps, market week account feedback recaps, and pricing grids to aid company in strategizing product pricing segmentation⋅ Assisted in product samples management and organization⋅ Worked closely with cross-functional partners: Product Development, Design, Corporate Strategy, Wholesale Voir moins

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  J.Crew

  Jan 2017 - Jan 2017

  Merchandising Intern

  ⋅ Merchandising Intern for four categories: Women’s Swimwear, Loungewear, Knitwear, and Activewear⋅ Pulled TY/LY reports and bestseller reports every morning for each category ⋅ Conducted research on how to improve website features and capabilities ⋅ Created inspiration decks for emerging swimwear trends⋅ Designed a linesheet template for Knitwear and Activewear and updated it weekly⋅ Compiled recaps for fittings and new product presentations ⋅ Managed sample orders for swimwear⋅ Completed intern group research project aimed at what the company could be doing better Voir moins

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  Jimmy Choo

  Jan 2017 - Jan 2017

  Visual Merchandising Intern

  ⋅ Hired on as Visual Merchandising Temp after completion of internship⋅ Reviewed and edited all store windows and floor plans across North America⋅ Visually merchandized the Madison Avenue Flagship, 51st St, and SoHo stores every two weeks⋅ Opened a pop-up store in East Hampton⋅ Assisted in event planning and set up⋅ Solely visually merchandized Chicago Flagship store in preparation of CEO visit

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  Clink&Company

  Sept 2017 - Jan 2020

  Founder

  Founder of a startup venture - Sold brand in May 2020- Created a collaborative community of women from NYC to California who worked in the wine industry and/or were interested in wine education- Designed shirts, sweaters, and bags with phrases that were a play on words with wine varieties- Communicated with local wine shops and wine distributers to promote their brands and events- Curated emails to notify the Clink & Company community about wine events in NYC- Built and managed social media presence Voir moins

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  Kenneth Cole Productions

  Mar 2018 - Mar 2018

  Freelance Ecommerce Buying Coordinator

  ⋅ Organize current Ecommerce buy ⋅ Place purchase orders for men's and women's Fall 2018 Season

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  EILEEN FISHER, INC.

  Mar 2018 - Oct 2020

  - Responsible for selecting and curating seasonal product for US and international apparel and shoes- Lead execution of innovation initiatives for new store openings - Aided in development of new sustainability-focused product categories- Collaborated closely with Merchandising and Planning teams on best product for business, brand, and trend based on creative exploration and selling data ⋅ Allocate product orders to all retail stores in US, UK, and Canada⋅ Generate and record sell-through data of mainline and accessory products each week⋅ Attend market buy meetings and collect notes to form recaps

  • Assistant Buyer

    Jan 2018 - Oct 2020

  • Freelance Assistant Buyer

    Mar 2018 - Jan 2018
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  My French Country Home Magazine

  Jan 2022 - now

  Brand Strategist & Digital Editor
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  Hermès

  Jan 2022 - Jan 2022

  Retail Merchandising Assistant

  MBA internship with the Retail Merchandising team in the leather goods division at Hermès Maroquinerie Sellerie for the France and European Zones. Finding the right product, for the right market, at the right time.- Create full analyses of sales performance- Assist in Podium (showroom) presentations and buy reviews- Develop product education tools- Focus projects: development strategy of evening bags and expansion strategy for the US market