Johannes Fitsch

Experience

• 

  MSC Mediterranean Shipping Company (UK) Limited

  Aug 2008 - Dec 2008

  Trainee

  Supervising import of hazardous cargo Responsible for office financesOffice management

• 

  MSC Cruises

  Jan 2009 - Mar 2009

  Trainee - Travel Agent

  Responsible for customer bookings.Confirmation of customer's travel arrangements.

• 

  SHISHA Brand

  Jun 2011 - Oct 2014

  Assistant Store Manager

  Responsible for visual merchandising and restocking based on sales projections.Prepared weekly sales reports for the head office and analyzed trends relative to historical data. Supported and participated in sales performance feedback meetings.Responsible for new-hire trainings.

• 

  Adidas Group

  Oct 2014 - Apr 2018

  - Responsible for leading a team of twelve Senior Retail Professionals, trainees and temporary sales personnel.- Ensure set KPIs and sales goals are consistently achieved and exceeded.- Regularly develop new strategies to increase KPIs and optimize merchandise management and availability.- Coach team on product innovations and marketing activations to deliver the best possible service.- Implement new systems, such as Run Genie and Endless Aisle, and conduct trainings both internally and for various corporate guests. - Evaluate, review and update retail staff performances, individual goals and training schedules with each member of staff to further develop their strengths. Show less Consistently educate consumers and colleagues on brand and product knowledge to create a stronger brand loyalty and increase sales.Aid team in exceeding annual sales goals, as deemed by corporate headquarters, by over 4% each year since joining in 2014.Coach colleagues on market updates, models and availability of products. Prioritize between customer service and store operations for maximum retail impact.Contributed to make the adidas BCS Hamburg #1 in the omnichannel competition in overall europe. Show less

  • Floor Manager

    Jan 2017 - Apr 2018

  • Sales Associate

    Oct 2014 - May 2017
• 

  Needle

  Oct 2014 - May 2016

  Adidas Brand Advocate

  Enhance user experience and ensure brand satisfaction by guiding customers through the Adidas e-commerce platform and their purchases.Provide customers with detailed product information and proeficient customer service.

• 

  Needle

  Jul 2016 - Jan 2017

  Adidas Speciality Sports Brand Advocate

  Enhance user experience and ensure brand satisfaction by guiding customers through the Adidas Speciality Sports e-commerce platform and their purchases.Provide customers with detailed product information and proeficient customer service.

• 

  JD Sports Fashion plc

  Apr 2018 - Aug 2019

  CRM Executive & E-Mail Marketing Specialist

  • Responsible for planning and execution of the JD Germany E-Mail marketing campaigns.• Analyze and optimize customer care to achieve the best customer experience possible.• Analyze and optimize processes and communication between departments e.g. CX & Customer Care.• Proactively implement changes to optimize on-site experience.• Ensure set KPIs and sales goals are consistently achieved and exceeded.• Planning and execution of new JD Sports E-Mail campaigns for the German market.• Lead and execute projects within the German market and on international markets.• Regular contributor to the JD Sports Blog with new and innovative formats.• Planning and execution of the JD International NPS implementation. Show less

• 

  G-Star RAW

  Sept 2019 - Jun 2020

  CRM Marketeer

  • Analyzing, Planning and supporting the execution of the G-Star RAW E-Mail, app & webpush marketing content calendar & global campaigns. • Creation, planning and implementing of new e-mail campaigns & triggers, e.g. ‘Sustainability trigger’.• Plan, support and analyze the global G-Star RAW a/b-test calendar to constantly analyze & improve CRM best practice.• Engage as ‘Sustainability Ambassador’ to raise awareness around co-workers & customers through various initiatives. • Support regions with CRM best practice; train and educate co-workers on CRM tools (e.g. Salesforce), best practice or CRM projects.• Ensuring that KPIs and sales goals are consistently achieved and/or exceeded. • Drive & coordinate visual update & new content strategy for the G-Star RAW Outlet. Show less

• 

  Adidas

  Jul 2020 - now

  Bringing our Direct-to-Team (DTT) to live in the digital sphere and engaging our partner clubs with our loyalty program adiClub.

  • Manager Digital Activation Direct To Team

    Feb 2023 - now

  • Manager Dynamic Communications Reebok

    Jul 2020 - Feb 2023