Lucie Touchton

Experience

• 

  Sports.com

  Oct 2001 - Mar 2002

  Online Production Intern

  Web design and website maintenance in HTML

• 

  RWTH Aachen University

  May 2004 - Aug 2004

  Public Relations Intern

  Environmental project “SuperC Geotherm”—using geothermal energy to heat a building on the campus at RWTH Aachen University.Gave tours at the info station of the project and across drilling site.

• 

  Springer & Jacoby Hamburg

  Jun 2005 - Oct 2005

  Account Management Intern

  Assistance in planning, presentation and implementation of marketing campaigns.

• 

  ZLW/IMA Institute of the RWTH Aachen University

  Jan 2006 - Feb 2008

  Research Assistant

  • Design, implementation, and interpretation of commercial automotive tests via quantitative and qualitative methods of collecting data• Teacher’s aid to 30 students in the field of Communication and Organizational Development• Prepared and delivered presentations in German and English

• 

  Ambu GmbH - Deutschland

  Mar 2009 - May 2011

  Marketing Professional

  • Representing and marketing Ambu in the medical device business• Planning and implementing project plans for launching products to the market• Creating printed marketing collateral (copy and layout)• Writing and sending out newsletters and press releases• Website management, maintenance, and content• Planning and organizing trade show participation including development and implementation of a new trade show concept• Seminars for customers and product training for sales staff, co-workers• Quality assurance, recalls Show less

• 

  Free Clinic of the New River Valley

  Jan 2011 - May 2011

  Volunteer

  • Copywriting and layout for patient education newsletter• Office and front desk support

• 

  Goodwill Industries of the Valleys

  May 2011 - Dec 2013

  Marketing Manager

  • Providing strong marketing support for the individual business segments (donated goods, commercial services, workforce development, work training services, human resources) following Goodwill branding standards• Representing Goodwill in the community and acting as an official spokesperson of the organization• Assisting in the development of the annual marketing budget, analysis of media buys and media placements; utilizing the budget and ensuring that all resources allocated for marketing are used• Designing marketing materials, such as advertisements, newsletters, posters, postcards, and brochures• Assisting in the development of the annual report• Coordinating events, including store openings, customer appreciation days, donation drives, and various fundraising events• Reviewing and analyzing results achieved from marketing campaigns and making recommendations for improvements• Creating advertising for Goodwill, i.e. television, radio, billboards, and print• Creating in store messages for all retail stores• Updating Goodwill’s website and social media profiles• Authoring press releases, articles, scripts, participant profiles, and other written materials as needed to support marketing functions• Authoring and distributing a monthly media tip list• Developing and maintaining relationships with community organizations to enhance all marketing efforts• Attending events, speaking engagements, and other community activities to represent Goodwill as a whole Show less

• 

  Freelancer

  Jan 2014 - Sept 2014

  Content Marketing Strategist and Copywriter
• 

  Ravensburger

  Oct 2014 - now

  Social Media Marketing:• Same responsibilities as I had as Social Media Community Manager +• Created comprehensive social media guidelines & content strategy for local team and global subsidiaries• Consulting and support for international digital marketing teams in Europe and the U.S. in regards to strategy and product launches• Implementation of a tool to leverage and strategically use User Generated Content on website, social media, and newsletter to increase revenue and engagement with the brand• Project management for the international relaunch of the new website in seven countries Show less • Responsible for global social media strategy and campaigns as part of a 360° marketing approach• Set-up, management, and content creation for global social media accounts on Facebook & Instagram• Maintaining a global editorial plan for subsidiaries around the globe• Paid media placement to support social media campaigns• Coordination with social media agency• Tracking and analysis of social media efforts and KPIs to continuously improve performance • Planning and allocation of a budget according to objectives • Building relationships with key influencers• Responsible for international product test tool• Newsletter marketing to support social activities • Keeping up with social media landscape changes, trends and best practices Show less

  • Global Social Media Marketing Manager

    May 2016 - now

  • Social Media Community Manager

    Oct 2014 - Apr 2016