Jakub Valastiak

Experience

• 

  TATRA UNITED CORPORATION, a. s

  Feb 2015 - Jul 2017

  Front Office Receptionist
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  Trivago

  Aug 2017 - Dec 2022

  ● Continued ownership of the Datorama platform for Media Buying (Salesforce Marketing Cloud Intelligence), automation projects, as well as global Media Buying data and integrations into trivago systems, using Hadoop cluster and MySQL for data investigation● Owner of Datorama for Display & Affiliate Campaigns and automation projects (until Nov 2021)● Built a data pipeline using Datorama for a new TV marketing model in Canada in cooperation with Kingstar Media agency● Supported with QA and new tag implementation in Google Tag Manager (until Nov 2021) Show less ● Owner of the Datorama platform for Media Buying (Salesforce Marketing Cloud Intelligence)● Owner of Media Buying data, responsible for the processing and integration of all TV marketing data of trivago globally, as well as its completeness and resolution of data quality issues, enabling marketing performance analysis and stakeholder decision making● Owner of end-to-end data pipeline from Nielsen to trivago Analytics in cooperation with Nielsen stakeholders● Developed reporting automations in Datorama for stakeholders using its coding interface ● Trained new team members on the automated setup, and the specifics of their markets● Advocated for and influenced Media Buyers and external stakeholders to adopt automated reporting Show less ● End-to-end report processing, integration, and data delivery across 12 markets to enable TV marketing performance analysis and other Media Buying activities using Advanced MS Excel (and later Datorama)● Monitoring spend data, reconciling agreements with real deliveries to identify over-deliveries or under-deliveries in TV campaigns, ensuring accuracy● Member of the developer taskforce that transitioned the manual and time-consuming MS Excel dominated form of the TV campaign report lifecycle into a fully automated and consistent one powered by Datorama for the Media Buying department Show less

  • Quality Assurance Engineer

    Nov 2021 - Dec 2022

  • Technical Project Manager - Big Data & Connectivity

    Dec 2019 - Dec 2022

  • Technical Project Manager – Media Buying (Brand Marketing)

    Mar 2018 - Nov 2019

  • Data Administrator – Media Buying (Brand Marketing)

    Aug 2017 - Feb 2018
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  Vodafone

  Jan 2023 - now

  Solution Architect (eSIM)