Charles Hong

Experience

• 

  IAH

  Apr 2014 - Apr 2015

  Marketing & Product Executive

  Marketing & Product ExecutiveTo coordinate, support and manage the marketing & communication activities for the company and product (Game & software). To assist the Senior Marketing Manager in the execution of marketing plans and assist in strategic planning to meet organization goals. Conceptualizing the marketing plan and product analyze. Online and offline advertisement, marketing plan for product, included providing anchor message for artworks, liaisons with developer for key arts / digital assets to be used/ provide and knowledge of brand copyrights policing, terms and conditions, copyrighting for web articles & drawing out and ensuring critical timelines are metEvents & Product launches. Overall in-charge for all A&P, media event, logistics and operational matters, provide directions for event management vendor to come up with event concept. Planning of Program highlights. Post Mortems, specifically on partnership/ sponsorship and business partner. Press Release and preparation of Media Kits. Sourcing for merchandise and premiums. Preparation of Post-Event Reports (summary of A&P, event highlights, PR mileage etc.).Partner relationships. Barter agreements and seeking opportunities for marketing collaborations. Develop mechanics to result in beneficial outcome for both company and partners. Compiling Marketing Reports. Monthly updates (visitorship, pageviews, click-thru rates etc) to analyze effectiveness of marketing campaignsTo Plan, implement and monitor the marketing of the product to stipulated target audience with measurable ROIs using joint marketing collaborations and new media, such as Print ads, Web ads, In-store displays and Social Media (viral marketing). Managing the Marketing Budget by ensuring delivery of all marketing activities within the approved budget. Show less

• 

  Allianz

  Apr 2015 - Aug 2024

  Campaign Management & Digital PartnershipInitiates partnership project for bancassurance and manages sales campaign marketing & events management for Agency, Direct Sales Channel, Bancassurance (Bank Partnership), Digital/ Online Channels and Alternative Distribution. Project Management for Business’s Digitization Project, Online Project, Fast Quote and System Enhancement and etc.Conduct periodical campaign performance reviews to ensure campaign performance is on track & identifies best-practice learning, to ensure campaign/marketing expenses within the allowable budget. Initiatives and manages sales marketing campaign and events to launch new product or drive booster campaign to encourage sales of existing & new product. Execute competitive and effective plan and development for respective online & offline marketing campaign, to create product awareness and demand in order to optimize sales opportunity.Project & Campaign administration, including budgeting of the project & marketing expenses, while ensure activities are compliance of all BNM & Company’s guidelines and term and condition.Identify and implement innovative digital and direct customer distribution strategies to drive digital initiative, in order to make the underlying digital technology efficient, scalable and simplification for customer.Proud to be part of Allianz's Talent Pool & TalentX Program. Show less

  • Campaign Marketing Manager, Team Lead at Allianz

    Jan 2023 - Aug 2024

  • Marketing Team Lead, AM

    Jan 2020 - Dec 2022

  • Senior Executive

    Jan 2018 - Dec 2019

  • Campaign Marketing Executive

    Apr 2015 - Dec 2017
• 

  Manulife

  Aug 2024 - now

  Senior Product Marketing Manager

  - Key role in Product Proposition & Product Strategy Planning.- Consumer Management, including Customer Proposition, Customer & Sales Campaign, Marketing collaterals, Marketing Material, Digital Marketing & Social Media.- Develop Product Training Propositions and collaterals to support new product launches andexisting product.- To lead the development and implementation of cross and up-selling sales campaigns toexisting customers.- To drive and support customer communication in various formats on product related matters.- To provide reports and analysis on product launches, campaigns, and key projects.- Manage various customer related projects. Show less