Adam Cooper

Experience

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  Holland America Cruise Line

  Jan 2007 - Jun 2010

  Video Manager

  In Charge of the Onboard Video Services: Filming EditingMotion GraphicsDesignDVD productionManaging a small Team

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  Ao.com

  Jul 2010 - Oct 2013

  DRL Studios has experienced a huge transformation over the past two years, from a tiny studio in Bolton, to a hugely influential business, providing market-leading content. I count myself extremely fortunate to have been part of its past, present and future, having begun with only five full time members of staff, I now manage and train 24 highly skilled video production professionals, including editors, animators, scriptwriters, camera ops and presenters.We strive to provide innovative and cutting-edge content for the web/TV and our video product reviews on www.ao.com are frequently used as best practice by other industry professionals and even won us Best PurePlay etailer at the Paypal etail awards 2013.Some key implementation were:- the creation of a new 'hybrid' style product review, combining film and animation techniques to pick out key product features.- numerous pre-rolls for a range of brands including Samsung and Indesit to support their above the line media campaignsFrom creation of product review content to pre-roll commercials i always strive to give the customer the best viewing experience so they can make an educated decision.Clients:Appliances Online, Whirlpool, Electrolux, Bosch, Pets At Home, Tesco, Kitchens at Home, Samsung, Halfords.Links to some of my work:http://www.youtube.com/watch?v=n8vHCET1gkc&list=TLyiNno7TQgac (Hotpoint Anti Stain) --Directer/Producer--Camera(Arri alexia)http://www.youtube.com/watch?v=bf3kUBYahk4&list=HL1374432332 (Samsung Commercial) --Director/Producerhttp://www.youtube.com/watch?v=n8vHCET1gkc (Hotpoint pre-roll) --Director---Camera (Arri alexia)http://www.tescokitchens.com/?gclid=CNrhhIrH-bQCFaTMtAodkycACQ (Tesco Kitchens) --Director/Editor http://www.youtube.com/watch?v=wVi0iLXfMX4 (Samsung pre-roll) http://www.youtube.com/watch?v=FSDL8gkBze0 (Electrolux product review)http://youtu.be/r5tOep_D0jY (whirlpool) Show less

  • Multimedia Creative Manager - Creative Director at ao.com

    Apr 2011 - Oct 2013

  • Video Editor

    Jul 2010 - Apr 2011
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  Home Retail Group PLC

  Nov 2013 - Jul 2015

  Executive Producer - Digital Video - Argos

  Control, lead and provide direction for a team of videographers, production manager, Video Asset Executive, production assistants and a voice over artist/scriptwriter. Producing, shooting and editing product demonstration videos, how to guide, feature, pre and post roles and other ad-hoc video projects that the business requires. Create, design and implement the entire video content stratery across the business including all social channels and external parties such as Vloggers.Create an environment that embraces and delivers change through continuous improvement.Championing innovation, with a focus on creativity and ensuring production is to highest standards. Responsible for 100% of Argos video content creation (Including video out sourced to suppliers)Driving future developments in video content aligned to new customer expectations and exploiting new technology and functionality.Detailed understanding of analytics and customer research Providing the right content for the right customer in the right way to maximise conversion rates and profitability. Show less

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  WeBelieve Media

  Jul 2015 - now

  Executive Director and Co-Founder

  We Believe Media’s core services are design, creative, production & strategy. We provide high impact results across brand, campaign and content projects.Art DirectionBehavioural Psychology Consumer JourneyContent is at the heart of what i do and my portfolio of work is here for you to explore. If you are thinking about do video and want it executed in the best way possible to maximise margin and conversion rates then i will be able to work with you to achieve your goals. Whether is part of a strategic marketing campaign or just product demos on your site then i can work wit you to maximise your exposure. With a career in Branded Media and behavioural / video psychology together we can predict customer behaviour and make your strategy work. Show less