Perkin Gotohio

Experience

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  NuWorks Interactive Labs Inc.

  Jun 2012 - Mar 2014

  Digital Account Strategist

  - Digital Strategy, development of an overall digital marketing plan and channel strategy for top brands in different industries in terms of its efforts in digital advertising. - Develop a digital strategy plan, using the SOSTAC® Marketing Planning Model obtained from Smart Insights, a UK based consulting website. - Research and analysis of local and foreign digital statistics in order to defend the effectiveness and feasibility of an advertising campaign proposed to clients. - Market Trends Scan, monitor new trends and technologies in digital marketing and apply to the knowledge obtained. - Competitor Scan, provide a detailed analysis of a competitor's efforts in terms of digital activities. - Propose appropriate strategies based from objectives and research data obtained from scans- Develop implementation plans, time lines, resources and proposed action plan.- Measure effectiveness of campaigns based on relevant KPI's based on strategy used. Apply findings to maximize results. - Mentor, educate and support fellow Digital Account Strategists in the Strategy Team. - Initiate and contribute new systems and strategies for internal operations within the department. Show less

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  Maximus Structural Innovations

  Feb 2016 - now

  Office Manager

  Oversee the administrative function in the absence of General Manager/ Vice President for Operationa. Address issues and concerns of HR and Accounting department. b. Receive incoming correspondence and communication and address person concern. Resolve all audit findings of Finance and Accounting Manager and secure approval to the General Manager or to the board of directors.