Perkin Gotohio

Perkin Gotohio

Digital Account Strategist

Followers of Perkin Gotohio257 followers
location of Perkin GotohioMetro Manila, National Capital Region, Philippines

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  • Timeline

  • About me

    Manager

  • Education

    • Xavier School

      -
    • Ateneo de Manila University

      2008 - 2012
      Bachelor of Business Management Business Administration and Management, General

      Activities and Societies: AMA (Ateneo Management Association)

  • Experience

    • NuWorks Interactive Labs Inc.

      Jun 2012 - Mar 2014
      Digital Account Strategist

      - Digital Strategy, development of an overall digital marketing plan and channel strategy for top brands in different industries in terms of its efforts in digital advertising. - Develop a digital strategy plan, using the SOSTAC® Marketing Planning Model obtained from Smart Insights, a UK based consulting website. - Research and analysis of local and foreign digital statistics in order to defend the effectiveness and feasibility of an advertising campaign proposed to clients. - Market Trends Scan, monitor new trends and technologies in digital marketing and apply to the knowledge obtained. - Competitor Scan, provide a detailed analysis of a competitor's efforts in terms of digital activities. - Propose appropriate strategies based from objectives and research data obtained from scans- Develop implementation plans, time lines, resources and proposed action plan.- Measure effectiveness of campaigns based on relevant KPI's based on strategy used. Apply findings to maximize results. - Mentor, educate and support fellow Digital Account Strategists in the Strategy Team. - Initiate and contribute new systems and strategies for internal operations within the department. Show less

    • Maximus Structural Innovations

      Feb 2016 - now
      Office Manager

      Oversee the administrative function in the absence of General Manager/ Vice President for Operationa. Address issues and concerns of HR and Accounting department. b. Receive incoming correspondence and communication and address person concern. Resolve all audit findings of Finance and Accounting Manager and secure approval to the General Manager or to the board of directors.

  • Licenses & Certifications

    • Digital Marketing Strategy - Expert Membership

      Smart Insights
      May 2013
    • Reinvention: Adapt or Die | Brainstorming and Ideation

      Adobo Magazine
      Sept 2012
    • 6th Internet and Mobile Marketing Summit "Hit the Heart of Digital

      IMMAP
      Aug 2012