Ilham Muhammad

Experience

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  PT HM Sampoerna Tbk.

  Jun 2014 - Apr 2015

  Multimedia Designer

  Roles and Responsibilities:1.Creative Concept Development:Develop visual concepts and creative ideas for music and community events that align with PT HM Sampoerna’s branding and marketing goals.Create design concepts that support an interactive and engaging experience for event attendees, enhancing the atmosphere in line with the event’s theme and objectives.2.Promotional Material Design and Event Branding:Design promotional materials such as posters, banners, backdrops, social media graphics, and other marketing materials to promote the events.Ensure consistent visual branding across all promotional materials, incorporating signature elements of PT HM Sampoerna.3. Multimedia Content Production:Produce multimedia content, including video teasers, highlight videos, motion graphics, and animations for event promotion and documentation.Edit and manage videos to be used on event screens and for digital promotion across various platforms. Show less

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  PT Click Indonesia Global

  Mar 2016 - Feb 2017

  Multimedia Designer

  Roles and Responsibilities:1. Visual Concept Development:Create and develop engaging visual concepts aligned with the concert or event theme.Collaborate with the creative team to ensure consistency from the initial concept to the final production.2. Multimedia Content Production:Produce visual content such as animations, short videos, teasers, and promotional videos for social media and digital advertising.Manage and edit video content to be used as marketing material or for display on stage during the concert.3. Coordination with the Production Team:Work closely with the production team to ensure that all multimedia elements run smoothly and on schedule during the event.Align design and multimedia content with technical requirements, such as screen dimensions and equipment specifications.4. Be prepared to adapt and make quick changes to visual content as per last-minute requests during the event.Ensure all visuals remain optimal despite technical or situational changes at the event. Show less

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  Asia Media Prisma

  Feb 2017 - Jan 2018

  Creative Art Director

  An Art Director in an advertising agency is responsible for leading the visual direction of campaigns, ensuring that all creative elements align with client objectives and brand identity. This role involves developing innovative concepts, overseeing the design process, and managing a team of creatives to produce high-quality visual content. The Art Director also collaborates closely with clients, presenting ideas and refining work based on feedback, while ensuring all deliverables are on time, within budget, and consistent with the brand's messaging. Show less

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  Sunrise Creative88

  Jan 2018 - Feb 2019

  Creative Director

  Focus on High-Quality Content ProductionThe agency prioritizes producing multimedia content such as videos, photography, animations, and graphic designs. These products are tailored to support clients' digital marketing strategies across platforms like social media, websites, and email marketing. Engaging, consistent, and trend-aligned content enables brands to enhance brand awareness and competitiveness in the market.Integrated Solutions for Digital MarketingBeyond content creation, the agency offers strategic services such as campaign planning, social media management, and digital ad optimization. This comprehensive approach ensures that clients maximize their marketing ROI through measurable and data-driven strategies.Enhancing Engagement and ConversionsEffective multimedia content drives audience engagement through interactive campaigns and compelling visuals. For instance, promotional videos or infographics can increase clicks, build emotional resonance, and motivate audiences to take actions such as purchases or sign-ups.Adaptation to Trends and TechnologyThe agency stays ahead of market trends, including leveraging AR/VR for marketing, creating short-form content for platforms like TikTok and Instagram Reels, and optimizing content for SEO. This capability ensures clients remain relevant in an ever-evolving marketplace.Target Market and Revenue StreamsThe agency targets small businesses to large enterprises seeking digital marketing services, particularly in industries such as e-commerce, retail, F&B, and tech startups. Revenue is generated through contracts for creative services, individual projects, or retainers for continuous content management and strategic support.Building Clients’ BrandsBy helping brands develop strong visual identities and authentic storytelling, the agency supports clients in securing a competitive market position, improving customer loyalty, and expanding their audience reach. Show less

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  Akulaku Indonesia

  Feb 2019 - Sept 2024

  1. Project Planning and StrategyResponsibilities:Developing a project roadmap tailored to the company’s goals.Identifying project needs, including budget, resources, and timelines.Translating business objectives into creative concepts for multimedia content.Example:Designing a digital campaign launch strategy involving video, photography, and animation elements.2. Team Management and CollaborationResponsibilities:Leading the creative team, including graphic designers, videographers, animators, and editors.Communicating with stakeholders such as marketing managers and clients to ensure project requirements are met.Providing technical and creative direction to the production team.Example:Conducting project briefings to ensure the team understands the campaign’s goals and direction.3. Budget and Resource ManagementResponsibilities:Managing the multimedia project budget to ensure efficiency and alignment with project needs.Allocating resources such as software, hardware, or manpower to support project success.Example:Optimizing the use of editing software like Adobe Creative Suite to reduce outsourcing costs.4. Project Evaluation and CompletionResponsibilities:Conducting final evaluations to ensure project outcomes meet expectations.Preparing project reports, including performance analysis based on metrics like engagement or ROI.Example:Finalizing a video marketing campaign with a report showcasing increased user engagement on social media platforms.Required Skills:Leadership: Motivating and directing the team to achieve the best results.Project Management: Handling multiple tasks simultaneously while meeting deadlines.Technical Proficiency: Mastering multimedia tools like Adobe Premiere, After Effects, and 3D software.Communication: Clearly conveying creative ideas to the team and clients.Data Analysis: Evaluating content effectiveness based on performance metrics. Show less 1. Multimedia Content ProductionResponsibilities:Develop and edit visual content such as videos, animations, infographics, and product photography for various marketing needs.Examples:Producing promotional videos for the Akulaku app.Creating educational animations for fintech services like online credit.Shooting product images for the e-commerce catalog.2. Supporting Digital Marketing CampaignsResponsibilities:Create engaging materials for digital platforms such as social media (Instagram, Facebook, TikTok), websites, and mobile applications.Examples:Designing advertisement visuals for Google Ads or Facebook Ads.Developing creative content to promote discounts or cashback offers.3. Collaboration with the Marketing TeamResponsibilities:Coordinate with the marketing team to ensure multimedia visuals align with campaign strategies and messaging.Examples:Working on visuals for year-end sales campaigns or online shopping festivals like Harbolnas.Assisting the marketing team with interactive content to increase customer engagement.4. Social Media Management and BrandingResponsibilities:Manage the company’s visual identity on social media platforms to maintain branding consistency.Examples:Creating design templates for regular posts.Producing testimonial videos or tutorials for using the Akulaku app.5. Content Performance AnalysisResponsibilities:Evaluate the effectiveness of multimedia content based on performance metrics like views, clicks, or engagement rates.Examples:Identifying which video content drives the most conversions.Refining content strategies based on customer feedback.Required Skills:Proficiency in graphic design tools (Adobe Photoshop, Illustrator).Video editing expertise (Adobe Premiere, After Effects).Understanding of digital marketing and multimedia trends.Creativity in conceptualizing visual content.Analytical skills to evaluate content performance. Show less

  • Project Lead Multimedia

    Oct 2020 - Sept 2024

  • Multimedia Specialist

    Feb 2019 - Oct 2020