George Hayes

Experience

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  Momentum Worldwide

  Jan 1999 - Dec 1999

  Marketing Manager for "Kids Race Against Drugs Tour with Mothers Against Drunk Driving and Dare.

  Sponsorship manager/Tour Manager for the largest event marketing tour in the history of the United StatesHelped to promote a anti drug campaign for kids in association with DARE and Mothers Against Drunk Driving (MADD)Managed an eight-person labor crew to build a portable racetrack 175 x 75 feet in a different city each week for one yearManaged and trained 18-25 brand ambassadors in each city in order to run the event smoothly and safely in different city each week Made sure sponsorship signage was up and properly displayedHelped to raise over $80,000 for Mothers against Drunk Driving (MADD) and Drug Abuse Resistance Education (Dare) Liaison with media for news interviews in each market (Trained by a PR firm for Media interviews)Managed two tour managers and two semi trucksHandled logistics to each city and set up at each locationMet with store managers and brand managers in each city to make sure the event was set up to perfection and the signage perfect Trained a volunteer staff of 18-30 each Saturday and SundayManaged labor crews in order to build and tear down the race track each weekCame up with creative ways to problem solve to make sure each event was a success Show less

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  Student Advantage

  Jan 2000 - Feb 2000

  Tour Manager for Student Advantage NY tour

  Tour Manager for Student Advantage AT&T tourStudent Advantage, Boston, MA (North East Tour)Traveled the entire state of New York promoting the Student Advantage free discount card at Colleges and UniversitiesSet up a small booth in each venue and managed event staffCame up with creative ways to get students to sign up for the free discount cardHired event staff at each college to help run the promotionFound high impact areas where students would meet at each collegeMade sure Student Advantage and AT@T guidelines were followed to perfectionTraveled and worked at Colleges and Universities in New York City and all over upstate New York Show less

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  Momentum Worldwide

  Feb 2000 - Feb 2001

  Coca Cola Super Bowl Marketing Manager Momentum of North America, Atlanta GA,Promoted Coca Cola at the Super Bowl held in Tampa (arrived in Tampa a few months before the Super Bowl) Set up mobile tours and managed event teams to promote Coca Cola and the Super BowlManaged event teams to make sure each promotion was a successMet with Coca Cola brand representatives and brand managers to make sure they were pleased with Momentum World Wide and the promotion of Coca ColaFollowed strict Coca Cola guidelines to make sure the Coca Cola brand was represented to perfectionManaged event teams at the Super Bowl and talked with consumers about Coca Cola products Show less Tour Manager for Coca Cola-(Texas) EventsTraveled around Texas promoting Powerade at sporting events and high impact venuesWorked with Coca Coca Texas bottlers and distributors to help promote PoweradeManaged event teams at each promotionMet with local Coca Cola representatives all over Texas to make sure they we please with Momentum's promotionHelped to get new Coca Cola contracts for Momentum worldwideFollowed strict Coca Cola guidelines to make sure the Coca Cola brand was represented to perfection Show less Momentum of North America, New York, NY/SFX EntertainmentSponsorship manager for Gateway Country on Nickelodeons Blues Clues Live Broadway productionTraveled the nation working to promote Gateway computers in major theaters such as Radio City Music Hall and other high impact venuesTraveled to a different city each week with the show Met with Gateway country store managers and media each week to set up character shoots for customers and employeesManaged Gateway representatives at the start of each performance to help promote Gateway Organized VIPs seats and cast introductions for corporate clients,celebrity's, and Ceo'sOrganized meet and greets for contest winners in each venueSet up meet and greets for celebrities and Ceo's of major corporations such as Viacom,Momentum, and Gateway Country Show less

  • Coca Cola Marketing Manager for Super Bowl XXXV

    Dec 2000 - Feb 2001

  • Coca Cola Texas Tour manager for Powerade

    Oct 2000 - Dec 2000

  • Blues Clues Live! (Sponsorship Manager for Gateway Country)

    Feb 2000 - Sept 2000
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  Eventive Marketing -

  Apr 2001 - Aug 2001

  Race for the Cure Tour Manager (Production Manager) (Kellogg's)

  Kellogg's Marketing Tour Manager (West Coast) Eventive Marketing, NY, NYTraveled the nation promoting Kellogg's at Race for the Cure events across the countryManaged and trained event staff in each city(10-20 brand ambassadors per day)Located guerilla marketing locations all along the west coast and gave out thousands of samples (San Diego, LA, San Francisco, Portland,Santa Barbara, La Jolla, Laguna, Tacoma, and Seattle.)Organized event teams and meeting points at high impact locations from San Diego all the way to SeattleMet with Kellogg brand representatives to make sure they were pleased with each eventGave out thousands of samples all over the nationManaged event samplers on a daily basis Show less

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  Live Nation Entertainment

  Aug 2001 - Dec 2001

  Tour Manager for the Coca Cola,Harry Potter, Reading is Fundamental tour (Cause Marketing)

  Clear Channel Entertainment/CMI, Atlanta Ga, 7/2001-12/2001 Marketing Tour Manager for the Coca Cola/Reading is Fundamental,Harry Potter,Warner Brothers Nationwide cause marketing tourTraveled the nation to low income schools and venues promoting reading by giving out thousands of free books to promote Reading is FundamentalManaged event teams at each event (10-20 ambassadors per event)Helped to promote reading by setting up and running events and shows along side a mobile tour truckDid skits and other performances to encourage kids to readWent to schools and did performances to encourage kids to readManaged logistics across the countryDrove a Coca Cola bottling truck across the nationWas trained in Coca Cola headquarters in Atlanta Met with Coca Cola brand representatives in each city to make sure they were please with the events Show less

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  Momentum Worldwide

  Jan 2002 - May 2002

  Sirius Satellite Radio NASCAR marketing manager

  Momentum Worldwide & Event Management & Promotions Los Angeles/CaSirius Satellite Radio Tour and Sponsorship ManagerTraveled the nation representing Sirus radio at huge events around the countryManaged event set up and auto’s which included two 18 wheelers that turned into a display area and a DJ booth at each event locationManaged the set up of BMW’s, Mercedes, trucks and Nascars which displayed Sirius to consumersWorked to market Sirius Radio at major sporting events around the nation (Nascar Tracks, Airshows)Worked with brand managers to find the best sponsorship locations at each eventManaged and trained a staff of 4- 10 promotional models at each eventWorked with brand managers, sponsorship managers, and investors in each venue to increase Sirius exposure and salesOrganized meet and greets with NASCAR drivers to help promote Sirius Satellite RadioHelp to organize event set ups at NASCAR races and other large venuesMet weekly with brand representatives from Sirius to make sure they were pleased with the results of each event Show less

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  Draftfcb

  Jul 2002 - Nov 2002

  Tour Manager (National Florida Orange Juice Tour)

  Tour Manager for Draft World Wide.Florida Orange Juice Nationwide mobile tourTraveled the nation promoting Florida Orange JuiceManaged a team of 4-10 brand ambassadors at each eventGreeted kids and family's at each event locationGave out thousands of samples at each event locationHelped to make sure each event was a successMade sure consumers left the event informed about the positive aspects of the Florida Orange Growers Association.

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  Omnicom Group

  Jan 2003 - Oct 2003

  Crayola Crayons art teacher and marketing manager for Crayola's 100th birthday national tour

  U.S. Marketing & Promotions/The Marketing Arm/Crayola Crayon's Los Angeles, CaCrayola Artrageous Adventure 100th Birthday Tour (Tour Manager)Traveled to 25 cities around the nation going to schools, children's hospitals, boys and girls clubs, as well as festivals, and large events teaching kids how to use the newest Crayola productsSet up a Crayola tour bus with a 40 x40 event at each locationManaged a team of 10-18 ambassadors each day at each eventWorked with Crayola representatives across the nation to show kids and family’s all the new Crayola productsWorked with kids on a daily basis to encourage creativity and having fun with Crayola art productsTaught kids around the nation how to use the newest Crayola productsHelped to promote the 100th anniversary of Crayola Crayons around the nationWorked with Crayola representatives to make sure they were pleased with the tourTrained at Crayola head quarters on the newest Crayola products and how to use themWorked directly with art teachers across the nationEach week I met with all the brand ambassadors in each town and showed them how to use all the Crayola products before the eventDrove a goose neck truck and 24 foot trailer across the nation and managed logistics for product shipments in each city and townHere is a link to a article about the tourhttp://www2.crayola.com/mediacenter/index.cfm?display=press_release&news_id=104https://www.toydirectory.com/monthly/June2003/Arts_Crayola.asp Show less

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  Lucky 415 Marketing & Promotions, Inc.

  Dec 2003 - now

  Founder/ Previous owner

  In 2003 I started a experimental event marketing company called Lucky 415 Marketing and Promotions inc. in San Francisco, CA. Here is a link to a article NPR Market Place did with Lucky 415 in 2012.http://www.marketplace.org/topics/business/other-businesses-pile-black-friday-eventFor ten years I specialized in live promotional event management,experimental marketing, event staffing, concert sponsorship teams,event marketing, street teams, grand opening teams, as well as providing teams for large scale promotions and mobile event marketing tours throughout in the U.S. and Canada. On a average week we had 10-450 brand ambassadors working events around the nation and in Canada for all different types of events and promotions.Lucky415.com In 2014 I sold Lucky 415 Marketing and Promotions Inc. to investors. For five years we provided all the event teams for each Home Depot Grand opening around the nation. For nine years we provided event teams at the Winter and Summer X-games. For three years we have provided event teams for Comic Con. For four years we provided sampling teams at all the Race for the Cure events. For five years we provided VIP models for Duran Duran's U.S. and Canadian tours. For four years we provided event teams at SXSW. For one year we provided event teams for Heineken and New Castle. For five years we provided teams at the CMA awards. We came up with creative ways to promote products and brands and also provided event teams to execute these promotions. We worked with such clients as Live Nation, Finn Partners,Adidas Golf, Express, Jack Morton Worldwide, Momentum Worldwide, Marketing Werks, USMP, The Marketing Arm, Eventive Marketing, 5W PR, Weber Shandwick, Clear Channel,Express, New Castle Beer, Coors, Guess Jeans, Alloy Media, Starfish Marketing, Virgin Airlines, Redbox, Heineken, Clear Channel, Duran Duran, On Board Entertainment,Peacockalleygifts.com,G2 Marketing, NBC Universal Movie Studios, Weber Shandwick, and more. Show less

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  Live Nation

  Jan 2004 - Jul 2004

  Dora the Explorer Live! Sponsorship Manager for Lego's, Crest, & Dodge

  Sponsorship manager for Nickelodeon’s Dora the Explorer Live (Nationwide tour) Live Nation, Allen Wasser and Associates, and Nickelodeon.Managed the sponsorship for Lego’s, Crest, and Dodge in major theaters around the nation, such as Radio City Music Hall and other well known venues across the nationMet with theater managers in each city to best insure sponsorship displays in each venueWorked press events with the actors in each marketHandled all product sampling in each theaterManaged shipping schedules for the sponsor’s distribution of itemsWorked with theater ushers and managers in each venue to make sure all front of the house aspects went well for each showMet with Nickelodeon representatives to make sure they were pleased with sponsorship for each showManaged meet and greets for the VIP ticket holders as well as for special eventsMet with brand managers to make sure they were pleased with sponsorshipOrganized shipments at each venueManaged tickets for the VIP ticket holders and contest winnersWorked along side the actors, the union crews, and management to make sure VIP's and sponsors were treated to perfection Show less

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  Integrated Marketing Services, Inc.

  Jul 2004 - Jul 2005

  Pepsi Cola event marketing manager (San Francisco)

  I was the Pepsi event marketing manager for the San Francisco Bay areaManaged a wrapped Pepsi Durango and large event teams at sporting events around the Bay areaTraveled to event locations during the year and gave out samples at high impact locations (Guerilla marketing and sporting events)Managed brand ambassadors at each eventBooked brand ambassadors and samplers for each promotion Made sure consumers were aware of the newest Pepsi products in the Bay areaFound high impact locations to sample PepsiInterviewed, hired, and managed sampling teamsPicked locations all over Northern California to promote Pepsi products Show less

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  Experiential Vehicles

  Dec 2013 - now

  Account Manager/Sales Representative/Production Manager

  I recently sold my event marketing firm to investors and I'm now working part-time with Experiential Vehicles Inc. http://experientialvehicles.com as a sales representative and production manager on the side. This is a perfect fit since I have worked in the event marketing field since 1998. Experiential Vehicles provides all types of trucks, trailers, and unique vehicles for any kind of tour, event, or promotion. Experiential vehicles will lease and or sell almost anything that has wheels for your tour or in-market program. We also have a great resource that can customize trucks and trailers. Maybe you need a 18 wheeler that unfolds into a huge event? We can help! Or maybe you need a F-350 and a trailer to follow along a mobile tour? We can help with that as well. We have trucks and trailers ready to be used for events, and if we don't have it, we can find it and bring it to your city. Experiential Vehicles has worked with some of the largest marketing and public relation firms in the nation as well as direct clients. Feel free to take a look at the website and or email me for more information. http://experientialvehicles.com/We also provide experienced production managers and tour managers to fly out and over see an event or promotion or to travel along with a tour. Maybe you need a CDL driver to drive your mobile tour this summer. We can help with that as well. glhayesv@hotmail.com Show less