Dmitry Shcherba

Experience

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  The OSCE/ODIHR

  Jan 2004 - Jan 2013

  Interpreter

  Periodically employed as an interpreter for the OSCE/ODIHR Election Observation Mission to Ukraine during presidential and parliamentary campaigns.

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  Zhytomyr State Ivan Franko University

  Sept 2005 - Jun 2016

  Lecturer of English

  The major areas of my academic concern comprised:- Modern English Lexicology- Translation and Interpreting- English as a LSP (termonilogical issues)

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  Viseven CLM

  Jan 2015 - Apr 2016

  Digital Content Manager

  My key responsibilities included: - writing press-releases, articles, interviews, products description, scenarios for video and audio materials.- Social Media Marketing – support of corporate and product pages, content creation, moderation - Viseven, Cobalt, eWizard, Digital League, Shelfee.- Corporate websites administration – company and its products: Viseven, Cobalt, eWizard, Digital League, Shelfee.- Editing and translation of articles, PPTs, agreements, business proposals.- Close work with managers of product teams – news creation and publication on corporate screens. Show less

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  Doris Advertising

  Apr 2016 - Apr 2017

  International Business Development Manager

  Key responsibilities:– B2B client communication; Competitor market analysis in the UK.– Project management: Creating, supervising of virtual call center and lead chat. – Service client support: CRM customization, Lead qualification analytics.– Advertorial content management: copywriting/rewriting SEO-friendly texts for UK and national projects, editing mega/title tags.

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  HUSKY HEAT PUMPS LTD

  Oct 2016 - Dec 2018

  Digital Content & PR Manager

  I embraced the following responsibilities:– Web content creation, namely blog articles, news, press releases, etc.– Analyzing the company's and its competitors' marketing footprint on UK market.– Assisting B2C & B2B teams to build marketing and PR campaigns.– Proofreading/editing business correspondence.– Gathering and scrutinizing customer feedback across multiple channels, i.e. web chat, email, website contact forms, etc.– Collaborating with UI/UX design team to foster lead acquisition and retention.– Contributing to brand naming, redesign, rebranding, brand exposure in social media, etc. Show less

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  MavenEcommerce

  Apr 2017 - Apr 2018

  Content Marketing Manager

  Key responsibilities include, but are not limited to the following:– Сontent development: texts for website, social media and the company's advertising campaigns;– Preparing articles and news materials on Digital Marketing / Ecommerce topics;– Creation of analytical reports on the trending topics in the digital industry;– SMM;– Writing guest posts;– Oversight and direction to ensure that new or existing content on the website meets the primary needs of the user;– Reviewing and editing content provided by external and internal sources;– Streamlining the process of written content creation;– Editing and proofreading English texts. Show less

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  DMarket

  Jan 2018 - Mar 2019

  Web & Editorial Content Specialist

  At DMarket I was lucky enough to be part of the successful promotional and overall digital marketing campaign aimed at introducing a unique blockchain-driven monetization platform to the gaming industry. I thrived on creating conceptually prolific texts of original and actionable content used across multiple marketing communications channels.All in all, the following tasks were within my scope of employment:– to conceive and create concepts for interactive marketing media, including websites, social media, direct emails, and other online marketing initiatives;– to write authoritative blog articles based on firm contributor’s stance (negative or positive) that resonate with a company’s target audience;– to generate media-agnostic newsletters and news roundups, tech updates and corporate press-releases;– to localize and proofread segments of the English website and app UI content into Russian and Ukrainian, and vice versa. – to be in line with predefined SEO, LSI practices and the overall company’s marketing strategy; to adopt the content created to comply with specific SMM requirements. Show less

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  AM-BITS LLC

  Sept 2019 - Aug 2020

  Marketing Communications Manager

  Having my hands full with handling internal and external communications.Mostly focused on:• Building marketing content strategies• Developing, optimizing and curating website content• Planning and managing social media and public relations campaigns• Creating email campaigns along with print and online publications• Ideating events, such as conferences, webinars and other promotion initiatives• Writing communication material, such as press releases, feature articles, brochure copy and website content. Show less

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  HebronSoft

  Jun 2020 - Jun 2022

  SEO/UX Web Content Expert

  Creation of actionable marketing & website content, namely:• UX writing – microcopies & product pages to gain user delight• IT-related blog articles alongside power pages for driving organic traffic• SEO audit with further onsite/offsite activities for SERP enhancement• Reputation management & PR activities• Ideation of overall content-driven strategies, with an eye toward generating inspirational yet meaningful textual, video and visual content of any type.

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  Wallet Factory

  Sept 2021 - Sept 2024

  Digital Content & PR Executive

  My area of focus as a PR, SMM, and Content Executive includes:• Promoting the brand globally via content to ensure the company is perceived as a strategic FinTech software vendor for financial businesses on the market• Carrying out the communication strategy with prospects, journalists and media outlet editors• Managing the entire content production process—website, blog, landing pages, case studies, press releases etc.• Curating content for BD, Sales, and Marketing departments• Building long-term post-product launch collaboration with current clients through feedback, interviews, co-marketing initiatives• Reinforcing brand awareness and company's expertise via social media channels Show less

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  Erbis

  Oct 2024 - now

  PR & Communications Specialist

  As a PR & Communications Specialist, I leverage my 10+ years' experience to craft compelling narratives that enhance brand visibility and foster positive relationships with stakeholders. With a love of creating stories and a dedication to quality, I work to improve brand voice and create deep connections with the community.My role includes a variety of strategic initiatives that are meant to advance company objectives and improve public perception.Key Responsibilities:• Strategic Communication PlanningDevelop and implement comprehensive communication strategies that align with organizational objectives and resonate with target audiences.• Media RelationsCultivate and maintain strong relationships with journalists, influencers, and media outlets to secure positive coverage and manage media inquiries effectively.• Content CreationProduce high-quality written materials, including press releases, articles, blog posts, and social media content that engage audiences and reflect brand values.• Crisis ManagementProactively identify potential issues and develop crisis communication plans to mitigate risks, ensuring timely and transparent communication during challenging situations.• Event SupportIdeate and ensure content for impactful events, including press conferences, product launches, and community outreach programs that enhance brand reputation and stakeholder engagement.• Stakeholder EngagementCollaborate with internal teams and external partners to promote initiatives, gather insights, and ensure consistent messaging across all channels.• Social Media StrategyDesign and implement social media campaigns that drive engagement, increase followers, and promote brand awareness across various platforms.• Market Research & AnalysisConduct thorough market research to identify trends, audience preferences, and competitive landscape, informing communication strategies for maximum impact. Show less