Ashley Rosas

Experience

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  Golden Track Recording Studio

  Sept 2012 - Sept 2013

  Music Production & Marketing Intern
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  Tuo Sogno Bisazza

  Aug 2014 - Aug 2015

  Marketing Assistant

  •Provided general administrative assistance and clerical support•Coordinated content for various social media platforms to target and boost clientele•Created purchase orders with suppliers to receive material for promotional displays•Oversaw projects to ensure proper design materials were delivered on time•Involved in the implementation of promotional materials•Organized and scheduled client appointments

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  Granite Gold, Inc.

  Sept 2015 - Apr 2016

  Marketing Coordinator

  •Worked directly with the VP of Marketing on marketing strategy and product promotions•Managed marketing projects, coordinating timelines, setting priorities, and schedules•Maintained and updated campaign calendar and product guides and edited copy for all print assets and product labels•Coordinated regional trade show participation including communications, show logistics, creative, and budget management•Coordinated and managed proposals to blogger and influencer industries•Communicated with suppliers, retailers, and customers to ensure mutual satisfaction Show less

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  Granite Gold, Inc.

  Aug 2016 - Apr 2018

  Marketing Specialist

  •Worked in conjunction with the Director of Marketing Operations to ensure execution plans roll-up to the larger workflow strategy for the department•Developed marketing and brand building campaigns aimed at increasing sales and profit in National accounts•Created and oversaw the creative development of multi-channel campaigns (print, multimedia, pitches, influencer content, and social media)•Worked closely with the Supply Chain team to coordinate product launch dates and ensure inventory is stocked •Managed the day-to-day strategic brand presence, content distribution, and curation for social media and Ecommerce to target consumer and raise brand awareness •Tracked media opportunities and monitored industry competitors to strategize marketing plans•Worked closely with in-house cross-functional teams to develop creative assets and promotions to increase revenue•Reviewed all creative marketing materials and copy to ensure all content met brand guidelines •Worked closely with web-developer to manage all website updates•Created visual promotions for media channels to promote client accounts Show less

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  Smashtech

  Apr 2018 - Mar 2021

  Marketing Project Coordinator

  •Headed a cross-functional 20-person team of Designers, Copywriters, Content Creators, Social Media, and Email Marketers in the creation and execution of company-wide marketing initiatives•Led the delivery of creative projects from inception to completion and mapped day-to-day marketing team workflows•Managed the creative development process including, brainstorming meetings, creative-briefing, project scopes, schedules, deadlines, QA, results, and changes/improvements•Led the Marketing team through successful Discover, Define, Design, Develop, Deploy and Measure phases, explaining complex ideas clearly, and managing expectations throughout •Assisted in the development and management of brand communication strategy across all platforms (digital multimedia, marketing/sales materials, photo shoots, and promotions)•Maintained SOP’s and assigned tasks through the utilization of project management platforms (Asana, Wrike, Basecamp)•Acted as the liaison between cross-functional teams, reviewing, editing & bringing clarity to select creative requests, ensuring that projects have clear direction & focus prior to initiation Show less

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  MANSCAPED

  Mar 2021 - now

  Project Manager

  Web/Digital Design•Collect objectives, priorities, and scope from business partners to team to determine project timelines and manage resources while keeping and understanding the business benefit of each project•Resolve process conflicts within and across projects and delivery teams•Ensure time, scope and budget of all projects are in conformance with reporting objectives•Establish a culture of collaboration and accountability; hold weekly status meetings with Web Design and Development to track progress, share information and resolve roadblocks amongst all stakeholdersInternational Expansion•Collect objectives, priorities, and scope from business partners to team to determine project timelines, risks, assumptions, dependencies and manage resources • Manage stakeholder expectations throughout the international expansion process Show less