Sidharth Ravindra

Experience

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  BYJU'S

  Jun 2016 - Sept 2016

  Project Management Intern

  Story Boarded and conceptualized the Byju's K12 app content. Was a part of a 4 people core team that did the preliminary business requirement gathering, ideated the project scope and liaised with product, design, sales verticles to successfully deliver a launch in 4 months.

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  Headout

  Sept 2016 - Oct 2017

  • Designed end-to-end ticket booking process workflows on Salesforce and integrated them with Tableau visualisations to automate the reporting process, saving 6.5 hours weekly.• Implemented the core framework for end-to-end process flow: including procurement, stocking, and delivery of show tickets. Strategically identified a concierge connect program and signed the 5 biggest hotels in New York, which opened up a passive channel for the sale of Broadway show tickets. • Conceptualized dashboard for monitoring process KPIs and tracking every order through its designated lifecycle• Was able to convert/incorporate 90% of Headout's Broadway shows into the Offline ticketing format. The process also helped expand profit margins by 16-20% per transaction. Show less • Developed python scripts to capture revenue clearance trends for the finance team, eliminating an excel driven process. Reduced run time by 90% and improved accuracy by 5%.• Built a logistic regression model to predict the pacing of broadway tickets sales by factoring in drivers like promos, seasonality, popularity score etc, to quantify ticket stocking requirements with 92% accuracy.• Managed API integration between the partner portal and Headout’s E-commerce for the live fetch of inventory details by acting as a facilitator between development teams of both parties. Henceforth, reducing manual effort by 73%, and making the entire process more cost and time effective. Show less

  • Business Operations Manager

    Mar 2017 - Oct 2017

  • Business Operations Associate

    Sept 2016 - Feb 2017
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  LimeTray

  Nov 2017 - Jul 2021

  • Managed a team of 8 product operations associates responsible for driving revenue enablement through software deployments at client sites. Launched 1100+ F&B brands globally first year, with a 60% improvement in median subscription start TAT.• Built ingestion pipelines from unstructured data sources and converted them into actionable reports using a combination of SQL, Google App Scripts, and Python to create visualizations on the Tableau UMD server, reducing manual workload by 15% monthly. Show less

  • Business Analyst - International Markets

    Jan 2020 - Jul 2021

  • Growth Manager - Dubai

    Feb 2019 - Jan 2020

  • Product Delivery Manager

    Mar 2018 - Feb 2019

  • Product Delivery Executive

    Nov 2017 - Feb 2018
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  Texas A&M University Graduate and Professional School

  Sept 2021 - May 2022

  Technology Management Graduate Assistant

  - Implementing business workflows on InfoReady and Interfolio.- Data analysis & reporting

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  Wayfair

  Jun 2022 - Aug 2022

  Technical Analyst

  Marketing Analytics, Strategy and Insights for Wayfair's Specialty Retail Brands (AllModern, Birch Lane, Joss & Main) and Perigold PLAs. • Performed hypothesis testing for a flexible incremental bidding algorithm for SKU boosting and developed performance tracking modules to validate its impact on Google Product Listing Ads. • Built centralised dashboards utilising Data Studio, Dash Plotly and automated the data wrangling process on a Wayfair-built Distributed job scheduling system called Kronos using Python and BigQuery scripts. Reduced analyst manual efforts by 75%. • Performed database design, development, performance optimisation, ETL in RDBMS and Google Dataflow SQL environments.• Improved the impression share of 70% of treatment group SKUs by 15x and worked with the category management team to improve SKU attribution, eventually boosting CTR by 45%. • Win: 30% of boosted SKU feed were forecasted to have a Payback period of < 1year. The search query cannibalisation between treatment and control group SKUs were validated to be less than 3%, without any significant impact to high volume keywords. Key: Google Cloud, BigQuery, SQL, Python, Looker, Advanced Excel Macros, Google App Scripting, Data Studio, Google Ads, SEM, Paid Search, Git. Show less

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  Texas A&M University Graduate and Professional School

  Aug 2022 - May 2023

  Technology Management Graduate Assistant

  - Implementing business workflows on InfoReady and Interfolio.- Data analysis & reporting

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  Wayfair

  Jul 2023 - now

  Senior Technical Analyst

  Technical channel owner for Display & Text search ads for Wayfair's Luxury brand segment.Directly responsible for $6.8M of annual spend generating $46M in Net Revenue for the LLC exclusively from the luxury division.