Casey Burke

Experience

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  MERRITT ESTATE WINERY

  Jan 2009 - May 2009

  Public Relations Coordinator

  -Created and maintained direct-mail lists, a rebate database, and festival related lists including sponsors, vendors, other wineries and media lists.-Assisted in promotion and publicity of the winery’s festivals, company updates, and wine trail events, by creating and writing promotional materials, and event advertising.-Developed press kits, fact sheets, and press releases to initiate, maintain maximum media relations.-Researched prospective consumer markets using internet and direct contact techniques.-Contributed to winery’s social networking efforts -Represented Merritt Estate Winery by attending Jim Kelly’s Hunter’s Hope Ball. Show less

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  CGI Communications

  May 2009 - Mar 2010

  -Planned and organized over 50 trade shows a year.-Utilized Project Notes (PNOTES) software to maintain and distribute contract acquisition dates and deadlines. -Developed and implemented CGI’s public relations initiatives, through internal and external communication strategies that enhance brand awareness and CGI’s public reputation.-Evaluated and modified PR/Marketing tactics with frequent Internet and marketing research. -Compiled and organized international research for future business expansion into Europe. -Created extensive spreadsheets pertaining to customs, regional specialties, current laws, major languages, and potential decision maker contacts.-Assisted in the organization of promotional networking events.-Contributed idea’s to the development of marketing brochures.

  • Marketing Administrator

    Jul 2009 - Mar 2010

  • International Marketing Research Coordinator

    May 2009 - Jul 2009
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  EWASTE+

  Dec 2009 - Dec 2019

  As Marketing Manager, I was responsible for promoting EWASTE+ marketing style at the corporate level, concentrating on brand consistency, internal marketing initiatives, and content development. My main priorities included growing brand recognition in existing and new markets, developing thought leadership to enhance EWASTE+ communications channels, and pinpointing collaboration and potential opportunities across our EWASTE+ 360° service platform. -Identifies business development opportunities.-Responsible for acquiring electronics recycling contracts.

  • Marketing Manager

    Jan 2013 - Dec 2019

  • Account Manager

    Dec 2009 - Dec 2019
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  Benefit Resource, Inc.

  Nov 2019 - Jan 2024

  Marketing Manager
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  Inspira Financial

  Jan 2024 - now

  At Inspira, I lead our PR strategy to amplify our brand and narrate our journey through health, wealth, and retirement. I manage media relations, develop compelling content, and enhance executive presence to reinforce our position in these vital sectors. By staying ahead of trends and guiding thought leadership initiatives, I ensure our messaging effectively reflects our impact and aligns with our business goals.

  • Public Relations & Thought Leadership Manager

    Sept 2024 - now

  • Strategic Marketing Manager

    Jan 2024 - Sept 2024