Xiaobei He

Experience

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  Handu Group

  Jun 2013 - Jul 2017

  Vision Center Director

  ● Collaborated with operation department to develop online and offline publicity design, new design effect increased by 30% after launch● Led the vision team to work collaboratively with marketing and sales team, achieved daily sales of more than 6 million, ranking first in the same category on Tmall platform

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  NetEase News U.S

  Mar 2018 - Nov 2019

  Senior Graphic Designer

  ● Directed a multicultural design team, integrating localization strategies to drive product positioning and growth in the North American market.● Led the planning and execution of brand promotional campaigns, elevating brand image through unique visual designs, effectively expanding user base and market influence.● Continuously refined the news app's user interface and user experience based on user feedback and behavioral data, increasing user satisfaction and loyalty.

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  7EDU Impact Academy

  Feb 2021 - Aug 2021

  Graphic Designer

  ● Completed the homepage redesign, focusing on information architecture and visual style to improve visitor engagement.● Developed customized design systems including color schemes, font selections and variations to enhance the brand image.● Launched targeted campaigns on social media featuring interactive stories, quizzes, and posts that increased messaging.

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  Inmyshow usa,inc.

  Aug 2022 - now

  User Experience Designer

  ● Achieved a 3% annual increase in page views without increasing the advertising budget, based on a thorough analysis of target customer personas and precise optimization of the UI for a responsive shopping platform.● Conducted analysis of user feedback and behavior that informed pivotal adjustments to the product strategy, yielding a 2% increase in sales conversion rates and an 8% rise in user session duration, elevating user engagement and platform performance and contributing to 11.5% YOY growth in overall sales revenue.● Prioritized key issues in user experience, integrating quantitative data with qualitative insights to map the user journey.● Streamlined solutions for user issues, resulting in a significant increase in customer satisfaction scores over a six-month period. Show less