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Alicia C.

Alicia C.

Followers of Alicia C.545 followers
location of Alicia C.Singapore

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  • Timeline

  • About me

    Counsellor-in-Training | Marketing and Communications Professional

  • Education

    • College of Allied Educators

      2023 - 2025
      Post-Graduate Diploma in Counselling Psychology Counseling Psychology

    • NUS Overseas Colleges

      2015 - 2016
      ILEAD program

      Activities and Societies: A local entrepreneurship development program. • 7-month internship with The Ascott Limited’s Innovation Team.• 2-weeks study mission at Silicon Valley – learning & networking with over 30 start-ups & high growth companies (Google, PayPal etc.) • Conducted business case study. • Attended entrepreneurship courses such as Idea validation and entrepreneurship marketing.

    • National University of Singapore

      2012 - 2016
      Bachelor of Science (B.Sc.) Project and Facilities Management CAP: 3.8

      Modules read: Project Management, Facilities Management, Cost Management, Project Finance, Construction Quality & Productivity, Scheduling & Control, Risk Management, Building Information Modelling (BIM), Project Law, Event Management, Project Communications, Introduction to Sociology, Introduction to Psychology, Changing Landscapes of Singapore, Animal Behaviour, Entrepreneurial Marketing.Thesis: “Singapore as a Smart Nation: Using Public Datasets to analyze Building Infrastructure… Show more Modules read: Project Management, Facilities Management, Cost Management, Project Finance, Construction Quality & Productivity, Scheduling & Control, Risk Management, Building Information Modelling (BIM), Project Law, Event Management, Project Communications, Introduction to Sociology, Introduction to Psychology, Changing Landscapes of Singapore, Animal Behaviour, Entrepreneurial Marketing.Thesis: “Singapore as a Smart Nation: Using Public Datasets to analyze Building Infrastructure Trends”. A data analysis of Singapore’s building infrastructure and urban density landscape using data visualization software Tableau. (Graded A-). Team Captain (2015/2016) & Member (2012-2016) | NUS Varsity Climbing Team Show less

  • Experience

    • Onsight Climbing Pte Ltd

      Dec 2011 - Mar 2017

      Coached & mentored primary school students into clinching gold and silver medals at National competition. Conduct numerous rock climbing courses for various age groups. Managed & coordinated climbing programs & courses. Determine, monitor and review resource and manpower requirementsSpearheaded new climbing birthday party line with creative ideas. Social media engagement & management. Handled daily transactions.

      • Coach/Instructor (Ad-hoc)

        Aug 2012 - Mar 2017

      • Programs Executive

        Dec 2011 - Jul 2012

    • National University of Singapore

      May 2014 - Aug 2014
      Undergraduate Student Researcher

      Assisted Principal Investigator in research project “Multi-Functional Systems for Low Volume High Value Carbon Capture and Utilization”. Conducted literature review on Air pollution in China – sources, composition and impacts. Confirmed the health impacts of various pollutants in China.

    • The Ascott Limited

      May 2015 - Nov 2015
      Innovation Intern

      Executed pilot project aimed at improving operational productivity & produced a post-evaluation video for top-management. Conducted exploratory & market studies. Designed various collaterals & EDMs.

    • Praxium Education

      May 2017 - Jul 2018
      Marketing Lead

      At Praxium, we help youth gain clarity about what they want to do so that they make wise, informed career decisions find purposeful work. We organise experiential career fairs and learning journeys for schools and youth organizations. Apart from meeting real professionals, students engage in activities that simulate various work experiences. Marketing (Digital & Offline Channels) 🔸Develop and support marketing strategy and plan to drive business goals. 🔸Manage social media presence and community (Facebook, Instagram, Medium) by responding to queries, curating and creating new content. 🔸Email marketing and creation of EDM blasts using Mailchimp. 🔸Execute on and work with team members to create marketing collaterals for various purposes (sales, new workshops, events marketing, presentations). 🔸Conducted surveys to gain market insights.Partnership & Business Development🔸Secured new clients through understanding needs and crafting effective proposals. 🔸Forged relationships with organizations for collaborations and partnerships. Events & Operations🔸Plan and manage events/programs (over 200 participants). 🔸Supervised and guided interns in marketing and operations. Show less

    • WE Communications

      Sept 2018 - Dec 2020

      Public relations, media relationships, social media management, integrated communications, account and client servicing, project management. Client Portfolio: Abbott Nutrition Singapore, GlaxosmithKline (GSK), Stiefel, Elsevier Clinical Solutions, Janssen Asia Pacific, Actelion Pharmaceuticals

      • Client Coordinator (Healthcare)

        Jan 2019 - Dec 2020

      • Account Management Intern (Healthcare)

        Sept 2018 - Dec 2018

    • Zeno Group

      Dec 2020 - Jun 2022
      Senior Account Executive

      Client portfolio: Alliance to End Plastic Waste, Lenovo, Microsoft

    • Health Promotion Board

      Jul 2022 - Jan 2024

      Integrated marketing campaign planning and execution, monitoring and evaluating campaign performance, budget and resource planning and management, stakeholder management.Campaigns: Screen for Life Campaigns: Lower Sodium, Nutri-grade, Eat Drink Shop Healthy Challenge

      • Manager - Marketing Preventive Health

        Jul 2023 - Jan 2024

      • Manager - Marketing Healthy Lifestyle

        Jul 2022 - Jul 2023

    • College of Allied Educators

      Jul 2024 - now
      Trainee Counsellor

    • At-Sunrice GlobalChef Academy

      Dec 2024 - now
      Counselling Intern

    • IASH.SG

      Jan 2025 - now
      Counsellor-in-training

      Check out my profile here: https://www.iash.sg/alicia

  • Licenses & Certifications

    • Certificate of Accomplishment in Solution-Focused Brief Therapy Practice (WSQ)

      Academy of Human Development
      Jan 2025

    • Advanced Diploma in Counselling Psychology

      College of Allied Educators
      Sept 2024

    • Intro to Digital Marketing

      Smartcademy
      Sept 2020
      View certificate certificate

    • Writing a Press Release

      LinkedIn
      Sept 2018
      View certificate certificate

    • Certificate of Completion

      Samaritans of Singapore Limited (SOS)
      Mar 2025

    • Content Marketing Certified

      HubSpot
      Jul 2019
      View certificate certificate

    • Diploma in Counselling Psychology

      College of Allied Educators
      Dec 2023

    • Inbound Certification

      HubSpot
      Jul 2019
      View certificate certificate

  • Honors & Awards

    • Awarded to Alicia C.
      Singapore National Climber (2016 - 2017) - Represented Singapore in International and Regional Competitions: - Semi-finalist in World University Climbing Championships, Lead Women’s Category (2016)- Semi-finalist in Asian Continental Climbing Championships, Lead Women’s Category (2016)
    • Awarded to Alicia C.
      Team Captain (2015-2016) & Member (2012-2016) | NUS Varsity Climbing Team - - As captain, i led a team of 49 student athletes whilst working closely with the coach to train for competitions. I also provided a positive role-model & influence to the team. - My team achieved Champion in the Inter-varsity Bouldering 2016.

  • Volunteer Experience

    • Helpline Care Officer Volunteer

      Issued by Youthline on Nov 2024
      YouthlineAssociated with Alicia C.

    • Chatline Listener

      Issued by Over-The-Rainbow SG on May 2024
      Over-The-Rainbow SGAssociated with Alicia C.

    • D'klub Mentor

      Issued by Care Community Services Society on Jan 2025
      Care Community Services SocietyAssociated with Alicia C.

    • UPLIFT Volunteer

      Issued by CHUA CHU KANG PRIMARY SCHOOL on Mar 2024
      CHUA CHU KANG PRIMARY SCHOOLAssociated with Alicia C.

    • Video Editor

      Issued by Architects of Life on Mar 2016
      Architects of LifeAssociated with Alicia C.