Muhammad Tajammul

Experience

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  Media Unlimited Pvt. Ltd

  Sept 2008 - Feb 2012

  Marketing Manager

  Initially joined as a coordinator between the graphics, editing and marketing team for the TV channel. My role was expaded towards managing the sales team and leading efforts focussed on the company’s digital transformation.● Led team of 6 to establish all digital properties of the organization including: website, social media, online streaming, digital only content development, and e-merchandise store.● Strategized and launched numerous social media marketing and television campaigns for the magazine which successfully achieved target KPIs● Set revenue targets, developed TV show concepts, recovered pending incomes and coordinated conflict resolutions with clients.● Commissioned a web-development agency to create the TV-channel’s first ever website and online-merchandise store. ● Developed and implemented concepts for the channel’s flagship TV shows, earning a number of sponsorships from local businesses.● Organized BTL activity and events and achieved sponsorship from clients such as Coca-Cola.● Founded a subsidiary lifestyle magazine known as nVibe Global Magazine to promote the channel, which acquired several sponsors such as PepsiCo, National Bank of Pakistan, US Aid, Unilever and P&G● Recruited the editor-at-large, sales staff, contributors, models and designers. Show less

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  Rocket Internet GmbH: E-Cart Services (Pvt) Limited

  Jul 2012 - Apr 2013

  Business Intelligence Manager

  Monitored performances of two ventures across all facets and organised reporting for relevant departments and the German HQ. Strategized digital marketing campaigns focussed on meeting performance based KPIs● Developed and assisted in optimizing digital marketing campaigns on Search Engines and Social Media.● Recruited all members of the Business Intelligence Department, and assisted in recruitment of digital marketing team ● Liaised with German HQ and sent daily, weekly and monthly reports with over 400 key performance indicators assessing the performance of simultaneously launched ventures.● Collected and consolidated ecommerce performance metrics, and dashboards for 6 unique operational departments. ● Conducted regular analysis of all marketing activities averaging a monthly budget of over €15,000 per week. ● Achieved organizational benchmark of 50 net orders/day for Azmalo.pk within 2 months of operations and 350+ orders/day for Daraz.pk within 6 months of operations.● Part of the founding team. Played an active role in developing the first E-commerce venture in terms of UX, Search Engine Optimization (SEO), conversion optimization and other facets Show less

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  CtrlShift (Formerly Better Digital Solutions Sdn Bhd)

  Sept 2013 - Oct 2014

  Manager - Account Management and Analytics & Trading Team Lead

  Managed local and international account relationships, digital advertising campaigns and analytics for several clients including the largest company account.● Strategically optimized campaigns on major advertising platforms such as Facebook, Google, Sizmek (formerly Mediamind), Salesforce – ‘Social’, DoubleClick, Linkedin, and several ad publishers including BBC, ESPN, Spotify, Waze, Microsoft Bing, and Yahoo. ● Enhanced reporting to improve data analysis and encourage actionable insight using MS Excel formulae and Visual Basic for Automation.● Led performance-marketing campaigns including the largest key-account within 3 months of joining.● Managed clientele, including but not limited to Travel / Airlines, Entertainment, Government, Retail, Telecommunications. ● Clients included Sony Pictures and Music, Universal Pictures and Music, Mercedes, Adidas, Lenovo, Malaysia Airlines, AirAsia, Standard Chartered, Carlsberg and Kronenbourg.● Strategized and structured campaigns with clients. Regularly provided reports and analysis and managed relationships.● Trained employees from international offices on basics, advanced techniques, A/B testing, and other digital advertising best practices● Assisted clients beyond job description in terms of digital strategy across SEM, SEO, Social Advertising, Affiliate Marketing and Content. Show less

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  Du | Emirates Integrated Telecommunications Company

  Nov 2015 - now

  Digital Performance Analytics Manager & CRO Lead