Ashish Chhabra

Experience

• 

  Parle Products Pvt. Ltd

  Apr 2008 - May 2009

  Sales officer

  managing distribution channel, primary & secondary sales

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  UltraTech Cement

  May 2009 - Jun 2012

  Territory sales executive

  proficient in developing and enhancing business for the organization in the assigned area and carrying out seamless sales and marketing activities to achieve the assigned targets in turnaround time, at ludhiana, pathankot and gurdasspur areagenerating sustainable market share by conducting detailed market analysis to collect data on competitor brand to provide feedback to the company officeeffective customer relationship management through satisfactory customer service, timely resolution of customer queries.efficiently establishing long-term strategic alliances & tie-ups across the market while conducting competitor analysis by keeping abreast of market trends; handling rally with aligned suppliers and stakeholders for common desired product penetration to enhance profitability and long-term mutual benefits.establishing healthy business relationships within the market & other channels while developing excellent rapport with the clients, suppliers, stakeholders and customers, and competently maintaining highest standards of customer service giving preference to customer satisfaction & promptly resolving customer problems & concerns for referral & repeat business show less

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  Pidilite Industries Limited

  Jun 2012 - Sept 2014

  Area sales manager

  overseeing sales & marketing operations and accountable for achieving business objectives within budgeted parameters in the region. business planning / forecasting for assessment of revenue potential in business opportunities. analyzing & reviewing the market response / requirements and communicating the same to the sales teams for accomplishment of the business goals. looking after complete business operations with accountability of profitability, forecasting monthly / annual sales targets & executing them in a given time frame. strategizing the long term as well as short term business directions of the region to ensure maximum profitability in line with organizational objectives.identifying new streams for revenue growth & developing plans to build consumer preference.handling sales promotional activities for new products while ensuring their availability, timely distribution and market development. responsible for handling dealers & distributors on periodic basis as per the company norms, monitoring potential distributors for smooth distribution of old and new products.building and maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving delivery & quality norms.incorporating bonded teamwork and managing healthy environment. team building, recruiting, leading, training & monitoring the performance of team members to ensure efficiency in meeting of individual & group targets. appointing & training new dealers, distributors for enhancing sales growth, market coverage and establishing the brand. show less

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  Sintex BAPL Limited

  Sept 2014 - Oct 2015

  Branch manager

  responsible for three different verticals i.e water storage tanks, environmental products, plastic section.responsible for channel sales, project sales, govt. project sales, institutional sales for upper north.leading a team of 23 personnel’s (3 asm’s,14 sales officers, 3 service mechanics, 3 admin.staff) for running successful business operations.in put planning with an objective to execute all the planned marketing and scheme activities within budgeted input.coordinating with marketing function for the product level support that is needed for the market.coordinating with the distribution for maintaining required consistency and accuracy in to the supply of material.conducting promotional activities at different levels like architects, contractors, plumbers, carpenters, and ihb.maintaining and improving dealer servicing with respect to deliverers of material, generating demand, maintaining their accounts, resolving dealer issues in time. expanding the width and depth of the network by appointing new distributors & dealers.improving collection efficiency by counseling the distributors & dealers and motivating them to make payments in time. show less

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  Somany Ceramics Ltd

  Oct 2015 - Jun 2019

  responsible for channel sales, project sales, government project sales, influencers management, handling all kind of btl activities, meets, new products launch, team management, manpower planning, competitor analysis.

  • Zonal Manager

    Apr 2017 - Jun 2019

  • Associate Zonal Manager

    Oct 2015 - Apr 2017
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  Dalmia Bharat Group

  Jun 2019 - Jan 2022

  head of sourcing and merchandising for tiles and flooring department offering tiles, marble, granites, quartz, wooden flooring, composite marble, tile adhesives and accessories to our customers. the role entails the following:• conceptualization and creation of department vision and strategy, sales and margin planning• design of assortment strategy and sku planning• working closely with 50+suppliers for product offer finalization, sampling, commercial negotiation and go to market.• defining known value items and study of the market operating prices to design pricing strategy• study of lead times, order fill ratios and substitutability to define days on-hand stock in stores and distribution centre.• private brand strategy to offer better customer value in commoditized subcategories• planning store design, layout, visual merchandising and online catalogue.• design a differentiated customer proposition for resellers, applicators & contractors and individual home builders show less the current position is in the new business initiative of dalmia bharat group, exploring the white space available in the organized retail of home building material products.the retail concept will be one of its kind in india (as well globally), and would be a one stop shop providing all products and services for home building industry.responsible for tiles & flooring division managing,1. product offer finalization on skus, pricing and product mix2. identification of sourcing bases and vendors for the product offer3. sampling, vendor evaluation and on-boarding4. commercial ordering5. assist retail teams on visual merchandising in store and digital spaces for the product displays of the category productsresponsible for p&l management, open to buy (otb), range planning, building the merchandise assortment, margin structures and formulating the retail offer. show less

  • General Manager

    Jan 2020 - Jan 2022

  • Deputy General Manager

    Jun 2019 - Jan 2020
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  Hippo Homes

  Jan 2022 - now

  Category head