Federica Monacelli-Ashton CMktr

Experience

• 

  John Lewis

  May 2011 - Jul 2011

  PR & Marketing Assistant

  • Responsible for undertaking market research• Liaising with department managers, discovering new products to advertise• Producing JL online features for Trend Magazine• Attending networking and charity events• Preparing reviews and business reports for the branch

• 

  Harmont & Blaine Spa

  Jan 2012 - Jun 2012

  Former Assistant to the Media & Communication Director

  • Assisting the Media & Communication Director • Carrying out the press review• Assisting in photo shoots, fashion shows ►(http://www.youtube.com/watch?v=fzrxlI1k-Do) and in the preparation of customer newsletters and social media posts• Involved in securing Italian and international TV product placements • Assisted in the creation of brand extension H&B Jeans• Assisted in the making of national advertising campaigns ►(http://www.youtube.com/watch?v=F8goVw3lKYc ; https://www.youtube.com/watch?v=cKduItKE7OA)• Translating promotional material from Italian to English & vice versa• Helping out in the creation of the H&B press kit for the 82nd edition of Pitti Filati, key International rendez-vous for the textile and knitwear industry held in Florence • Attending business meetings, presentations and press conferences with agents, Italian press and international bloggers Show less

• 

  Activpayroll

  May 2013 - Jun 2013

  PR & Marketing Intern

  • Assisting the PR Executive• Undertaking extensive competitor analysis to enable strategic internal decision making• Editing and enhancing business presentations/reports• Producing website articles and social media posts• Attending business meetings with international partners and suppliers• Assisting in the implementation of the online work platform PODIO• Rolling out the new corporate "Vision and Values”

• 

  Activpayroll

  Sept 2013 - Dec 2021

  Heading up the PR & Marketing Dept and reporting directly to CEO, I led all aspects of the PR & Marketing functions across EMEA, APAC and Americas.In this role, I managed a team of two and was responsible for the formulation and execution of the PR & Marketing strategy comprising: • Website & Intranet management• Social media marketing• Internal and external communications• Search engine optimization (SEO)• Public relations• Brand management• Event management • Content creation• Newsletter creation• Corporate social responsibility Show less • Advertising (Print advertising, online advertising, corporate car adverts, radio adverts) • Branding (From small design projects to complete re-branding exercises)• Public Relations (Print & digital press coverage, media monitoring, building and maintaining relations, researching industry awards and completing applications, prepping key figures for speaking events) • Digital Marketing (Creation and delivery of marketing strategies and campaigns) • Marketing (Email marketing, telephone marketing, market research, global partner marketing)• Communication (Delivery of external and internal comms, reports and newsletters)• Social Media (Analysis, strategy formulation, implementation/delivery, review)• Search engine optimisation (Managing our SEO provider's activities and outreach campaign) • Events (Planning & organisation of exhibitions, conferences, speaking events and industry awards) I project-managed the new www.activpayroll.com website project, from RFP/tender stage to delivery. The website went from being a dated, inconsistent, unclear and non mobile-device friendly site to a slick, modern, functional, informative and aesthetically pleasing professional website. The launch was accompanied by a complete re-brand exercise impacting all social media platforms, intranet, PPT and RFP documents. Show less • Supporting all departments' PR & Marketing activities• Executing internal and external corporate communications• Managing the "Strategic Global Partner Marketing Plan": an international marketing programme to promote activpayroll’s services in territories around the world. • Regularly updating and improving company website through the CMS system and optimising content for effective SEO• Analysing website analytics to influence and implement future marketing plans• Managing and delivering a strategic social media campaign across all activpayroll social media channels (Twitter, Facebook, Linkedin and Google +)• Responsible for the implementation, training and launch of online work Platform PODIO• Creating dedicated activpayroll global micro-sites • Involved in the production of the bi-monthly activpayroll client newsletter Show less

  • PR & Marketing Manager

    Mar 2016 - Dec 2021

  • PR & Marketing Executive

    Apr 2014 - Mar 2016

  • PR & Marketing Assistant

    Sept 2013 - Apr 2014
• 

  Robert Gordon University

  Apr 2016 - now

  I currently head up the Marketing & Communications team at the National Subsea Centre (NSC), the multi-million-pound Centre of Excellence for subsea research and technology development, delivered through partnership between Robert Gordon University and Net Zero Technology Centre.In my role, I lead a team of two and manage projects which involve liaising with numerous creative/technical agencies, suppliers, colleagues and partners. I am responsible for developing and implementing all marketing and communications activities to build the centre’s profile locally, nationally and internationally.My key responsibilities include:• Management of the NSC corporate brand• Management and maintenance of the NSC website• Management of the NSC social media channels• Management of SEO activities• Content creation (press releases, reports, case studies, project overviews, thought leadership and more)• Internal and external communications• Newsletter creation• Market research and lead generation activities• Organisation and management of key events• Partner marketing and stakeholder relations Show less

  • Marketing & Communications Manager (National Subsea Centre)

    Jan 2022 - now

  • Associate Lecturer

    Apr 2016 - now