Shankar Narayanan Kumar

Experience

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  Tata Consultancy Services

  Oct 2021 - Jan 2023

  Associate System Engineer

  Seasoned professional with extensive experience in administering user roles and security settings within the Adobe Admin Console, ensuring high standards of data security and access control. Proficient in building and managing marketing dashboards using Adobe Analytics to identify performance improvement opportunities and support business cases. Proficient in auditing websites, providing technical recommendations, and implementing effective tracking solutions based on Solutions Design Documents (SDRs).Skilled in applying jQuery, CSS selectors, and JavaScript to define tracking rules, validate data layers, and ensure accurate data capture. Managed cookie implementations based on user consent and enforced privacy protocols in compliance with OneTrust guidelines. Proven ability to collaborate with marketing leads, using tools like JIRA and Confluence to streamline project workflows and enhance communication.Directed the deployment and management of Adobe Experience Platform (AEP), transforming customer data into actionable insights for personalized marketing. Experienced in evaluating A/B tests, debugging with Adobe Experience Cloud Debugger, and providing comprehensive training and support on web analytics tools. Passionate about data accuracy, integrity, and compliance, with a strong focus on improving data collection practices and privacy standards. Voir moins

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  Campus Collect

  Jan 2025 - now

  Intern Mobile Application Developer