Ryan LaDuc

Experience

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  Rite Aid

  Jul 2008 - Jul 2009

  Sales Associate
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  Kohl's Department Stores

  May 2010 - Jul 2012

  Sales Associate
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  Applebee's

  May 2010 - Aug 2011

  Server / Host
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  Binghamton University

  Aug 2011 - Jan 2013

  Resident Assistant

  ♦ Served on a tight team of fifteen community leaders for a residence hall of over 350 students, mostly international♦ Organized and publicized campus-wide educational/multi-cultural programs, often involving months of preparation and involvement of the local community♦ Advised students on stress/crisis management, cultural misunderstandings, language barriers, relationships, academic issues, and depression, all while maintaining confidentiality, excluding any instances of a necessary duty to warn, report, and protect ♦ Developed strong team building skills through cooperation, open communication, and active listening, resulting in improved building coordination and cohesiveness with the staff and with the building residents Show less

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  Cosi

  Jul 2013 - Jun 2014

  Head Cook & Trainer
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  Global Energy Initiative

  Sept 2013 - Jun 2014

  Copywriter / Outreach Coordinator

  ♦ Worked directly under the Board President as intern for non-profit, UN-affiliated, environmental organization, which aimed at trying to reduce global energy poverty and bolster sustainable energy solutions♦ Analyzed website traffic using CiviCRM and Google Analytics, in order to redesign the site's Joomla platform, so as to be more streamlined, user-friendly, and centered on fundraising ♦ Copywriter for all website text and assisting editor for the organization's monthly publication: Global Energy Affairs♦ Program creator/coordinator of collegiate student initiative network: SSEA - Students for Sustainable Energy for All Show less

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  Trader Joe's

  Nov 2013 - Dec 2017

  ♦ Scheduled, disciplined, reviewed, and developed a crew of 280 employees to act with integrity, to provide a "WOW Customer Experience" and to Kaizen themselves, their work performance, and the store♦ Head manager in-charge of Visual Merchandising and Product Ordering, using consumer targeting and predictive supply/demand analysis, to generate steady year-over-year ROI increases♦ Led store in the transition to newer software for sales tracking and product ordering, by holding seminars, training all store staff, and implementing work flows to simplify our new inventory process♦ Head manager in-charge of facilities and building maintenance, including safety, fire alarm systems, refrigeration, HVAC systems, electrical and telecommunications systems, and internal construction, floor work, and carpentry, all of which required sub-contracting of various third parties♦ Oversaw daily cash-handling and accounting operations and improved store standards for increased efficiency of loss prevention♦ Upheld the store brand by heading our Donations outreach program for a year, during which time I visited each of our receiving organizations and volunteered my time Show less

  • Manager

    Sept 2015 - Dec 2017

  • Crew Member / Trainer

    Nov 2013 - Sept 2015
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  Sahyog International Foundation

  Nov 2013 - Jun 2014

  Copywriter / Outreach Coordinator

  ♦ Interned for nonprofit collaborative which focuses on creating schools and improving the education and quality of life of children with disabilities, in developing countries, primarily in India, and southeast Asia♦ Analyzed website traffic using CiviCRM and Google Analytics and utilized SQL databases of contacts in order to implement targeted marketing strategies for fundraising campaigns and increased brand awareness♦ Copywriter for all website and social media content, as well as for all outreach materials, including brochures, donation forms, emails, newsletters, and membership materials/applications Show less

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  PARS International Corp.

  May 2015 - Jul 2015

  Temporary Licensing Assistant

  ♦ Quoted and drafted legal copyright licenses for international third-party publishers, news sources, radio stations, and video production companies, allowing them to republish content from the high-end periodical publications whom we represented, such as The New York Times, Forbes, The Wall Street Journal, Time Magazine, Newsweek, The Washington Post, etc.♦ Processed requests, input data, and tracked progress using two vastly different platforms, as the company transitioned to cloud-based Salesforce CRM software and away from ACT! software Show less

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  MediaMath

  Feb 2018 - Jun 2023

  ♦ Led all TV initiatives at MediaMath from idea inception, through Product Team adoption, through Engineering Team understanding & direction, through Partnerships negotiations/release alignment, through Go-To-Market Strategy and Product Marketing collateral creation, through Sales Enablement of releases, to client and Sales teams feedback looping back to improvement.♦ Worked across teams to solidify our entire 2year company product road map♦ Worked across Sales to reframe our narrative and priorities --- secured 20% growth YOY Show less ♦ One of 11 admitted into highly selective, 10-week, industry-immersive, career accelerant at global DSP/DMP leader♦ Met with internal teams and partner companies to understand the ad-tech ecosystem and programmatic buying ♦ Obtained certifications for using MediaMath’s omnichannel programmatic marketing OS platform: TerminalOne (T1)♦ Researched and analyzed live campaigns of clients and gave presentations on strategy optimization recommendations♦ Executed and troubleshot a live digital RTB ad campaign with $6,000 budget to drive more future program applicants Show less

  • Director of TV

    Apr 2022 - Jun 2023

  • Senior Manager, Partnerships & Strategic Business Development: TV/Video

    Jun 2021 - Mar 2022

  • Manager, Partnerships & Strategic Business Development: TV/Video

    Apr 2020 - May 2021

  • Senior Associate, Client Services: TV

    Aug 2019 - Mar 2020

  • Associate, Client Services

    Oct 2018 - Jul 2019

  • Associate, Client Engagement

    May 2018 - Sept 2018

  • Marketing Engineer

    Feb 2018 - Apr 2018
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  Innovid

  Jul 2023 - now

  Sr. Director, Product Marketing