Cynthia Chen

Experience

• 

  GE医疗

  May 2018 - Nov 2019

  Talent Acquisition Specialist-Campus

  Recruitment· Provided E2E campus recruitment solutions to the healthcare business. Project management· Worked closely with vendors to ensure the project delivery.

• 

  飞利浦

  Nov 2019 - Oct 2021

  Campus Recruiter

  Promotion· Worked closely with employer banding team to execute virtual campus talks, WeChat Subscriptions, H5 page design, and TikTok campaigns.· Led the TikTok campaign, contacted over 30 line managers, and collected over 25 short videos posted inTikTok account.Recruitment· Provided E2E campus recruitment solutions to all Philips business sectors. Project management· Designed annual campus recruitment execution plan, including budget plan, vendor selection, and promotion plan. Show less

• 

  汇丰

  Oct 2021 - now

  Assistant Manager - Employer Branding and Campus Recruitment

  Campus Recruitment · Recruitment: provided E2E recruitment solutions to commercial banking and global functions.· Promotion activities: led promotion activities, optimized the marketing plan, led livestream events, and video shooting projects.· Vendor management: managed vendors like job boards and RPO, incl., the bidding process, vendor onboarding, contract renewal, and purchasing process.Employer Branding · WeChat account and WeChat Channel management: collaborated with different businesses to finalize the annual calendar of the WeChat account and WeChat Channel, followers increased by 50% in 2 years. · Optimized employer award plan in pan-China approach, achieved 12 employer branding awards in 2023.Learning and Development· Designed the local training strategy, and optimized the performance management process of Summer Interns· Led and executed the induction of management trainees. Show less