Sukhleen Kaur

Experience

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  MyCaptain

  Apr 2020 - Jul 2020

  Marketing Intern - Campus Ambassador of all the colleges PAN INDIA

  Served as Campus Ambassador for all colleges across India, promoting MyCaptain's upskill courses.Successfully recruited and managed a team of interns to amplify brand awareness and drive student engagement.Established affiliations with numerous colleges, facilitating the promotion of MyCaptain's brand and courses.Acted as a brand ambassador, embodying MyCaptain's values and ethos in all interactions.

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  PropLand360

  May 2021 - Jul 2021

  Social Media Marketing Intern

  Created new social media content for different social networks.Conducted market research and competitor analysis to identify trends and opportunities for growth.Demonstrated creativity and innovation in content ideation and execution.Stayed updated on emerging trends and best practices in social media marketing.Actively participated in team meetings and brainstorming sessions, offering insights and suggestions

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  Navrachana University

  Jul 2021 - Apr 2022

  Media and Publication Committee member

  Defined, launched, and coordinated the marketing and communication for all the events simultaneously as well as social media captions.Actively engaged in all the tournaments and supported the team.Defined strategy for communication that grew engagement by 20%

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  Smartify Technology

  Aug 2021 - Dec 2021

  Content Writer

  Spearheaded SEO content creation for blogs, articles, and captions, optimizing for maximum online visibility.Researched and produced content and produced 3-5 pieces every day.Wrote content and managed content calendars which included copywriting and references for visual

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  QuickNish

  Jan 2022 - Dec 2022

  Sr. Content Writer and Editor

  Produced and published up to 400+ pieces of content on topics ranging from healthcare, history, and advertising to programming.Spearheaded SEO content creation for blogs, articles, and captions, optimizing for maximum online visibility.Directed content strategy, ensuring seamless alignment with brand identity and objectives.Recruited and trained junior content writers from scratch, fostering a highly skilled and cohesive team.Implemented rigorous proofreading and editing processes to maintain top-notch quality.Acted as a key liaison between the content team and CEO, providing strategic insights and updates.Elevated content engagement metrics by 100% through effective content strategies and was recognized for exceptional leadership and mentorship in nurturing junior talent.Expanded content reach across diverse industries, showcasing adaptability and versatility.Demonstrated proficiency in SEO, language, grammar, and content strategy development.Pursued Bachelors of Business administration along with the job. Show less

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  Ascent Business Technology Inc

  Feb 2023 - Dec 2023

  Transitioned from a content writer to Digital Marketing Executive at Ascent Business, showcasing adaptability and versatility, and mentored two trainees, fostering their growth and contributing to team development.Orchestrated comprehensive digital marketing strategies encompassing copywriting, social media strategy, and collaboration with publications like DRJ Journal, Ibs fintech journal, BCI , etc. Also ideated and video scripted product demo videos.Successfully drafted user manuals for proprietary software along with product heads, demonstrating expertise in product marketing communication.Tailored communication to target the Middle Eastern region, ensuring relevance and resonance.Led product initial research efforts, guiding cross-team collaboration for effective product marketing, assigned by the CEO.Implemented targeted email campaigns, resulting in a remarkable 30% increase in lead generation and a 20% boost in conversion rates.Leveraged SEO strategies, achieving a remarkable 50% increase in website traffic through strategic revamping of two websites, which included ideating the entire structure, content, and visual aids.Established streamlined processes for PR and marketing, fostering both internal and external collaboration.Assigned by the CEO to design and deliver office interiors in alignment with brand communication.Collaborated with the HR team to engage the entire team by hosting events and workshops, fostering a cohesive company culture.Provided mentorship to trainees, overseeing their content creation and social media efforts while ensuring adherence to trends and best practices.Specialized in B2B email marketing & PPC, demonstrating proficiency in key tools like CRM and Zoho Campaigns.Organized and facilitated LinkedIn advocacy sessions, fostering team engagement and brand visibility.Expanded professional network and effectively negotiated terms with vendors, showcasing strong interpersonal and negotiation skills. Show less

  • Digital Marketing Executive

    Aug 2023 - Dec 2023

  • Content Writer

    Feb 2023 - Sept 2023
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  Zota Healthcare Limited

  Dec 2023 - Feb 2024

  Manager CEO office

  In my capacity as Manager in the CEO's Office, I played a critical role in managing all-encompassing marketing strategies. Orchestrated comprehensive marketing strategies as Manager in the CEO Office, leading PAN India campaigns aligned with brand goals; collaborated with the marketing team to drive impactful results. Furthermore, I oversaw the smooth operation of multiple departments by fulfilling a critical coordination role. I Monitored departmental targets and assessing their attainment constituted a substantial portion of my duties. Show less

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  Brewyourbrand

  May 2024 - now

  Founder