
Hannah Vachule
Copywriter Intern

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Connect with Hannah Vachule to Send Message
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About me
Senior Engagement Manager, Market Research at GLG
Education

The University of Texas at Austin
2012 - 2015Bachelor's Degree AdvertisingB.S. AdvertisingBusiness Foundations
Experience

BancVue
Jan 2013 - May 2013Copywriter InternAs the Copywriting Intern, my job was to assist the copywriting team with creating and entering web content. Through this hands-on internship I was able to further develop my writing skills by practicing how to write for specific brands. As well as improving my writing skills, I learned a great deal about the process of website development and copy layout on websites. My inclination toward writing is something I would really like to continue to evolve and carry with me throughout my career.

HCB Health
Jun 2014 - Dec 2014Account Services InternAs the Account Services intern at HC&B Health, one of my main duties was to help manage projects’ timelines, budgets, and overall flow. I also frequently conducted extensive research on new medical products and new clients, and then prepared informative presentations for the Account, Creative, and Media teams as well as for clients. Working as part of the Account team was an experience that enriched my understanding of the agency process, and the organizational, planning, and research skills I’ve learned through working here are invaluable to most future jobs. Show less

Zellmer McConnell Advertising
Jan 2015 - Aug 2015Account Planning InternAs an intern at Zellmer McConnell Advertising, I handled a variety of tasks such as conducting research, keeping up with the internal and external factors affecting clients, and assisting with the day-to-day needs of a smaller agency. I had many opportunities to be involved in projects from the ground up, including participating in conducting focus groups and defining key insights to help guide the campaign. Working in a smaller agency has encouraged me to become more independently motivated and to take on tasks outside of my realm of experience. Show less

Builder Homesite Inc.
Apr 2016 - Oct 2016Marketing IntelligenceIn this role, I was responsible for supporting the Market Research team. I gained an immense amount of hands-on experience with survey design, data analysis, and management of an online panel of home shoppers. In addition to writing and publishing engaging content to our panel members each week, I was responsible for creating poll questions or short surveys and distributing these via email to encourage members’ continued involvement with our panel. I contributed to two larger projects including transforming an in-depth research study into a series of ethnographic profiles and conducting user experience testing for the company’s home searching website. Show less
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Outdoor Media Alliance (OMA)
Oct 2016 - May 2019Assistant Account ExecutiveAs an Assistant Account Executive at Outdoor Media Alliance, I was responsible for maintaining out-of-home advertising media needs for several brands. This included researching, negotiating, and purchasing outdoor media opportunities that best fit each brand's needs. Though my primary responsibilities demanded strong organizational and time-management skills, I also worked hard to foster positive relationships with both clients and outdoor media vendors.

Icanmakeitbetter
May 2019 - Nov 2020Research AssociateAs a Research Associate, I was responsible for assisting and leading on research initiatives for several clients in a variety of industries through our online insights community platform. Specific responsibilities included everything from writing and programming both qualitative and quantitative surveys and discussion guides to analyzing and delivering research findings to clients through high-level and in-depth reporting. Additional responsibilities included leading training sessions for clients as well as new team members, moderating or assisting with moderating online focus groups, and maintaining member engagement within each account's online community. Show less

GLG
Mar 2021 - nowSenior Engagement Manager
Jul 2024 - nowEngagement Manager
Apr 2023 - Jul 2024Project Specialist
Jul 2022 - Apr 2023Senior Associate
Mar 2021 - Jul 2022
Licenses & Certifications

Google Analytics
Google
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