Gianluca Muscas

Experience

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  Parco Nazionale delle Cinque Terre

  May 2007 - Oct 2009

  Activist
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  Mövenpick Hotels & Resorts

  Nov 2010 - Sept 2013

  Trainee to Food & Beverage Specialist

  Trainee in Service, Catering, Bar, Events

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  Hotel Vier Jahreszeiten Kempinski München

  Oct 2013 - Dec 2013

  Commis de Bar
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  Ramada Hotel München

  Jan 2014 - Nov 2014

  Chef de Bar

  - Bar management-Marketing and in-house Sales -Coordination of the Events

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  Festival junger Künstler Bayreuth

  Mar 2015 - Jun 2015

  International Festival Young Artist Bayreuth
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  International Festival Young Artist Bayreuth

  Jul 2015 - Oct 2019

  I was responsible for developing and executing digital marketing and sales strategies, with a strong emphasis on social selling. I analyzed visitor data to craft and implement growth strategies specifically aimed at engaging younger generations. My role also involved managing partnerships and collaborations, improving organizational processes, and overseeing the acquisition of sponsors and donors to ensure the success and sustainability of various initiatives. I served as the head of a department, overseeing a team of approximately 20 members. My responsibilities included planning, monitoring, and implementing events and concerts, ensuring their success from concept to execution. I managed customer relationships and implemented targeted marketing strategies to enhance engagement and visibility. Additionally, I coordinated sponsorships and collaborations while mentoring interns to support their professional development.

  • Head Of Production Management and Strategy

    Sept 2018 - Oct 2019

  • Head of Production Management

    Jul 2015 - Sept 2018
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  Own Project

  Feb 2016 - Nov 2016

  Intercultural and Development Manager

  A 10 Month Project, with the scope of cultural exchange and development of African villages in Uganda and Tanzania. My Role was rising the money, which succeeded with different fundraising approaches. In Africa I took care about the communication, documentation and coordination of the project.

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  Intercultural Music Project

  Sept 2017 - Jun 2018

  Production Manager

  I successfully planned and coordinated an intercultural musical project aimed at delivering the message of a specially composed piece to the Vatican City. I secured funding for a 28-member ensemble, comprising the Choir of the University of Corfu, a German jazz band, and Syrian performers, under the composition of Dr. Vladimir Ivanoff. The project culminated in a series of five concerts over the course of a week, reaching over 2,000 attendees. The final performance in Tuscany was presented to the highest circle of the Vatican Church, marking a significant cultural and artistic achievement. Show less

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  Management Events

  Sept 2018 - Oct 2019

  Project Manager, Business Development Manager D/A/CH Market

  I led international executive conferences, overseeing their successful planning and execution. My responsibilities included conducting market research to inform and implement effective sales strategies, with a focus on concept/value selling and consultative sales activities. Additionally, I developed tailored marketing strategies for the D/A/CH market and managed customer care processes to ensure high levels of client satisfaction and engagement.

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  LSZ

  Nov 2019 - Oct 2021

  Senior Project and Business Development Manager

  Experienced in managing accounts and fostering sustainable relationships through consultative sales, upselling, and cross-selling strategies. Proficient in prospecting and acquiring new accounts, conducting in-depth research in the IT and innovation sectors, and managing IT and innovation-focused communities. Demonstrated expertise in leading B2B projects and events in areas such as Digital Transformation, HR, Finance, and IT. Skilled in market research, project management, sales, and consulting, with a strong focus on driving growth and delivering value in B2B environments. Show less

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  ViewAR

  Oct 2021 - Sept 2022

  Strategic Account Manager

  Managing existing accounts across sectors such as Retail, Public Sector, and Industry, with a strong emphasis on up-selling and cross-selling to drive growth. My expertise includes acquiring new accounts, managing the entire sales process from prospecting to closing, with a particular focus on the DACH, Italian, and US markets. I specialize in business consulting, particularly in developing innovative business models based on augmented reality and digital twins. Additionally, I have successfully executed outbound activities to boost brand awareness and market visibility. Show less

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  Figures

  Oct 2022 - Feb 2023

  Account Manager

  I managed accounts in the German market, with a primary focus on renewals from non paying to paying and upselling to drive revenue growth. Additionally, I played a role in helping to establish and streamline account management processes specifically for the German market.

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  WU Executive Academy

  Feb 2023 - Dec 2024

  Project Lead Executive Education

  Managing custom and short-term programs tailored for executives, conducting thorough research on current hot topics in the executive world to ensure the programs were relevant and impactful. I played a key role in improving program content and developing new learning programs, including creating a program from scratch "AI Transforming Business." Additionally, I was responsible for consultation and sales activities.I also contributed to internal projects aimed at improving company processes, acted as a key user for CRM (Microsoft Dynamics) and the Redmine ticketing system, and established sales processes within the executive education department, ultimately improving sales performance. Show less

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  Sustainista

  Feb 2025 - now

  Customer Value Lead