Bradley Cragg

Experience

• 

  Hyundai Automotive South Africa

  Oct 2014 - Sept 2015

  Business Development Manager

  • Conducting full dealership audits on the Used Vehicle Sales Department

• 

  BMI Research (A Fitch Group Company)

  Sept 2015 - Jun 2017

  Research Analyst

  • Managing a portfolio of countries including producing reports, assessing risks and opportunities, and creating 5 and 10-year forecast scenarios

• 

  Picture Perfect Installations

  Jul 2017 - Jan 2019

  General Manager

  • Overseeing daily business operations while developing and implementing sustainable growth strategies• Team leadership including providing motivation, guidance, mentorship and direction to meet organisational goals• Hiring, coaching and supporting personnel• Evaluating and managing performance and productivity• Developing, implementing and managing new systems and processes• Managing budgets, costs and expenditure • Building and maintaining business relationships; preparing and presenting regular reports to various stakeholders Show less

• 

  Home of Living Brands

  Apr 2019 - May 2023

  Category Manager

  • Building knowledge of trade dynamics to understand competitor trade strategies and customer needs• Analysing data to understand the market, consumer, category and brands• Using data to build insights and strategies for the category• Monitoring competitor activity and producing regular reports on proposed strategies • Responsible for sourcing, product range, expenditure, margins and ‘go to market’ strategies• Working with key account managers and sales team to drive listings and product forecasts • Working with the trade marketing manager to develop and action promotional activity that aligns with category strategies• Managing budgets including turnover, GP% and marketing expenses• Overseeing appropriate investment of the marketing budget with optimum return on investment (ROI) in ‘above the line’’, ‘below the line’ and people Show less

• 

  Samsung Electronics

  May 2023 - Mar 2024

  and • Managing product and category lifecycle; developing category strategy, budgets, channel mix, pricing, promotions and go to market strategies

  • Regional Product Manager

    Jan 2024 - Mar 2024

  • Product Manager

    May 2023 - Jan 2024
• 

  Laser Corporation

  May 2024 - Sept 2024

  Product Category Manager

  • Overseeing daily operations with meticulous attention to detail• Supervising, coaching, training, motivating and mentoring personnel, setting clear goals and expectations, providing relevant feedback and discipline as required• Establishing, implementing and overseeing effective systems, processes and controls• Developing and implementing growth strategies for categories and products. • Delivering a high standard of sales, administrative, marketing and financial support• Customer service and liaison, building strong working relationships and effective communication channels with key stakeholders, resolving complaints and enquiries• Planning and managing team performance, skills development, talent and culture to improve innovation, achieve efficiencies and increase competencies• Continuously assessing market and product opportunities; working with sourcing to procure new product to market• Developing and implementing ‘go to market’ strategies for new products• Managing product and category lifecycle; working with marketing to develop packaging, media briefs, online content, POS, planograms and promotional activities• Monitoring and reporting on forecasting, inventory and stock holding• Managing product pricing and margin to ensure the achievement of profit targets • Analysing data to understand the market, consumer, category and brands• Utilising data to build insights and strategies for the category• Data entry and database management, maintaining meticulous records• Reading and interpreting technical documentation• Producing various reports, presentations, analyses, correspondence and other documentation • Performing as a strong leader of a cohesive team with strict enforcement of health, safety and statutory regulations, quality standards, governance processes and compliance requirements• Managing staff effectively to ensure customer growth, brand awareness and operational excellence Show less

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  Raleru Ltd trading as Camera House

  Nov 2024 - now

  Category Manager