Mauricio Gasca

Experience

• 

  Gurúc

  Jan 2017 - Jul 2017

  Community Manager

  As an intern, my tasks were focused on social media content. Therefore, I developed skills in social media metrics and copywriting. We had a lot of accounts, so the biggest challenge was to correctly manage time and resources. Summing up, I did:-Social Media strategy creation-Copywriting-Reports analysis and recommendations.

• 

  CETYS Universidad

  Jul 2017 - Dec 2017

  Administrative Assistant

  I had the chance to work closely with the Business School Director on different tasks, including market research, advertising, and strategic meetings logistics.

• 

  Hermosillo

  Sept 2018 - Apr 2022

  I overviewed the performance of every digital channel for four accounts within the construction and real estate industries. My focus was to create campaigns for B2B-lead recollection for each one. I was able to optimize campaigns and increase average monthly lead generation by 246%, from 2019 to 2020, maintaining that growth in 2021. Planned and executed an SEO strategy, covering from site audit to starting an institutional blog. It resulted in increasing organic traffic by 261% in Hermosillo’s main site, from 2019 to 2020. Show less

  • Digital Marketing Coordinator

    Aug 2020 - Apr 2022

  • Digital Marketing Executive

    Sept 2018 - Aug 2020
• 

  Freelance Self-Employed

  May 2022 - now

  Digital Marketing Specialist

  -Digital campaign consulting with focus on SEO and SEM campaigns. -Copywriting for SEO optimized articles-Ad management for Facebook, Linkedin, Twitter, Instagram, and Google

• 

  REV Team

  Mar 2023 - now

  SEO Specialist & Content Manager