
Marco Rotondo
Business Analyst

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About me
Vice President Commercial Operations Japan at Philip Morris International
Education

A. Einstein High School (Turin)
1982 - 1986High School
Università degli Studi di Torino
1986 - 1991Information Science Mathematics and Computer ScienceMathematics and Computer Science
Experience

ATOS ORIGIN
Sept 1991 - Mar 1992Business Analyst
Accenture
Mar 1992 - Sept 2011Deep Industry expertise on: Fashion & Luxury, CPG/FMCG, Automotive. Main functional expertise: - Customer Relationship Management, - Order-to-Cash, - Supply Chain Management (from planning to execution), - Retail (including eRetail). Core Management Skills:- Client account management- Business development- Resources management - Thought Leadership- Industry Specific Intellectual Capital Assets development- Change program management- Strategic turnaround orchestration- Business innovation through leading edge technologies Show less
Industry Lead for Consumer Goods and Services (Austria, Switzerland & Germany)
Sept 2010 - Sept 2011Senior Partner (Consumer Goods & Services), Global Fashion & Luxury Industry Lead
Mar 1992 - Aug 2010

Philip Morris International
Sept 2011 - nowPart of the regional executive management team. I bring digital acceleration and Marketing technology solutions and services together with the expansion and development of our global brands in the area of Reduced Risk Products.Reduced-Risk Products (“RRPs”) is the term used to refer to products that are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. PMI has a range of RRPs in various stages of development, scientific assessment and commercialization. Because RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke.Areas of responsibilities:- Brand Building and Digital Marketing / MarTech - Innovation Management, Product and Portfolio Development- Omni-channel Consumer Journey and Experience - Organization design and re-structuring - Digital solution development and deployment to support business transformation and acceleration Show less
Vice President Commercial Operations Japan
Jan 2021 - nowVice President Reduced Risk Products, Digital and MarTech Lead (Asia)
Jan 2018 - Sept 2023Managing Director - Hong Kong, Macau & Taiwan
Jan 2015 - Dec 2017Technology Services & Digital Lead Asia
Mar 2014 - Dec 2017VP Strategy & Planning
Sept 2011 - Feb 2014
Licenses & Certifications

Communications Leadership in the Transformation Era
Thunderbird School of Global ManagementOct 2019- View certificate

Certified Marketer Level 1 (CM1)
General AssemblyMar 2021
Languages
- itItalian
- enEnglish
- frFrench
- jaJapanese
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