Erica Whittle

Experience

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  Sony UK

  Nov 2000 - Jun 2005

  Responsible for the development and implementation of the annual marketing plan for projectors and business plasma within the UK. I provided focus and support to sales teams within both the consumer retail and business channel environments to ensure maximisation of net sales, gross profit and market share potential. Responsible for sales and promotion of Display technologies via the distribution channel. I worked with three major distribution partners, managing sell in and sell through of product through forecasting and planning and the design and implementation of marketing promotions and incentives within the accounts. Selected after a series of workshops, presentations and psychometric tests as one of only five successful candidates from over 2000 applicants to join the Sony Graduate Trainee Programme.This scheme entailed carrying out a series of six-month projects throughout Sony covering all aspects of the business from sales to marketing and operations to project work improving processes.

  • Product Manager

    Sept 2003 - Jun 2005

  • Product Specialist

    Mar 2002 - Sept 2003

  • Graduate Trainee

    Nov 2000 - Feb 2002
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  Ultraframe

  Jun 2005 - Jun 2006

  Channel Manager

  A hands-on role with responsibility for the development of business through the DIY retail and builder’s merchant channel. I managed relationships with key accounts, developing and implementing joint marketing activities to support profitable sales growth. I worked with R&D to influence product development and lobby the business to ensure that the specific demands of the channel were recognised and responded to.

• 

  Steljes

  Jul 2006 - Dec 2013

  Responsible for the development of activity with both Channel Partners and End Users to drive awareness and adoption of collaboration solutions for businesses. Working alongside key reseller partners providing consultation on and demonstration of the latest solutions to support productive working. I assist channel partners to access the products, resources and services available from Steljes working to establish a positive business relationship and drive mutually profitable sales growth. Responsible for the maximisation of profitable sales growth within the North of England, I manage the relationship with some of the company’s most important accounts, my customer base includes both traditional AV and broad line catalogue resellers. As a senior member of the Account Management team I also contribute to strategic projects, representing Sales as part of cross functional, cross departmental work groups.

  • Business Development Manager (Part-Time)

    Jul 2013 - Dec 2013

  • Key Account Manager (Part-Time)

    Jan 2011 - Jul 2013

  • Regional Business Manager - North

    Oct 2008 - Jan 2011

  • Key Account Manager

    Jul 2006 - Sept 2008
• 

  Pure Audio Visual

  Jan 2014 - Dec 2022

  Marketing and Business Development Manager (Part-Time)

  Pure AV is a leading technology integrator, offering consultancy, solution design, installation, service and support to a broad range of customers. Specialists in the provision of Audio Visual solutions with particular expertise in the higher education, museum and heritage, corporate and public sector.I am responsible for the development and implementation of marketing and business development activity to support the continued success and growth ambitions of the organisation.

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  Sennheiser

  Jan 2023 - now

  Global Alliances Marketing Manager