Rodrigo Senday

Experience

• 

  Mercedes-Benz do Brasil

  Jan 1999 - Aug 2006

  Human Resources Analyst

  Certified in Executive Coaching. Activities included performance and potential evaluation, identification of training needs, Personal development plans and succession chains. Coordinated Variable compensation programs and stock options. Research and implementation of trends and products related to training tools. Development of training materials and media. Analysis of training needs. Support to areas regarding individual development initiatives.

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  Whirlpool - (Embraco)

  Aug 2006 - May 2010

  Human Resources Consultant

  Responsible for conducting annual cycles of performance appraisals and potential assessments in the leadership level in all Embraco plants, to assure the implementation of retention strategies and leadership development initiatives. Consultant at Corporate HR, responsible for implementing projects in all Units (China, Slovakia, US, Brazil and Italy), related to compensation and Employee Satisfaction Survey.

• 

  Camalle

  Jan 2010 - Dec 2011

  Administrative and Commercial Partner

  Business Start-up. Responsible for all processes, from the business plan definition, implementation and management. Also responsible for the commercial initiatives in retail and direct selling. Company sold in 2011 and still in operation under a new administration.

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  Tupperware Brands Brasil

  Aug 2011 - Aug 2019

  Challenged to increase Sales Force size, achieved the mark of 500k consultants, achieving 35% growth in this timeframe. Concluded the challenge to double the business by 2018, achieving Sales Revenues of over 2,1 bi. Implemented the new Sales Planning area, besides also leading areas such Sales Training, Incentives & Promotions and Events. Challenged to double Revenues by 2018, achieved 57% growth in the first 2 years.Increased recruitment in 38% in this timeframe by implementing several Mass recruiting Calls and Retention Programs.Responsible for improving market penetration in 13%, opening several new distributorships and conducting the Market Expansion Project. Achieved 30% increase in productivity of new consultants, by implementing a Retention, training and engagement program.Responsible for defining Training strategy and the deployment of the identifyed measures. Successfully implemented several initiatives to drive Sales Force Engagement, increasing recruiting in 12%, activity in 17% and contributing to reach the milestone of over 200k recruits in a year. Responsible for sales in states: MG, BA, PI, MA, MS and part of SP. He stood out by increasing revenues in 52% in his region, with equivalent growth in market penetration. Responsible for implementing groundbreaking projects, contributing to strengthen his region, increase engagement and place one distributor as the Top 1 in Sales, in the World. Responsible for the HR area in the Commercial division of Tupperware Brands Brazil, managing all HR processes such as Training and Development, Recruitment, Performance Appraisals, Payroll and Benefits.

  • Vice President Sales

    Jan 2017 - Aug 2019

  • Sales Director

    Feb 2015 - Jan 2017

  • National Sales Training Manager

    Dec 2013 - Feb 2015

  • Regional Sales Manager

    Jul 2012 - Dec 2013

  • Human Resources Manager

    Aug 2011 - Jul 2012
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  Allia Higiene

  Feb 2020 - Mar 2023

  ALLIA contempla os melhores distribuidores de higiene e limpeza profissional para atender contas corporativas multi-sites com eficiência, logística otimizada e menor custo total. Um modelo de distribuição inovador, com estruturas e equipes especializadas espalhados por todo o território nacional, oferecendo cobertura nacional com a qualidade do atendimento local.

  • Membro do conselho consultivo

    Mar 2022 - Mar 2023

  • Diretor Executivo

    Feb 2020 - Mar 2022
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  Doterra Brasil

  Mar 2022 - now

  Commercial Director

  o Responsible for leading the sales team and the areas of Incentives, Events, Recognitions, Sales Intelligence, and Account Management.o Lead Annual Conventions for more than 15,000 participants and offer trips of national and international incentives. o Create incentives and promotions in partnership with the Marketing area in order to increase the average ticket, volume, and number of consultants.o Responsible for the corporate communication, leading the channels and social media. o Define and monitor the success indicators, objectives, and strategic KPIs. Show less