Md Rezaul Basher

Experience

• 

  My page

  Aug 2004 - Feb 2007

  Brand marketing Manager

   Identify the best mix of media channels to reach the right audiences and measure the effectiveness of the campaign  Presenting media proposals, including timings and cost breakdowns to reach a final decision about their future advertising strategy.  Creation of long term brand property which can be leveraged across mediums - Recognized by external sources (Marketing effectiveness awards)  Execute focused business/sales support for internal communication (Scheme letters, Price list, emailers etc.)  Anticipate need and adhere pre-emptive development at acceptable cost.  Develop innovative and cost-effective ways to continuously update existing material  Track and raise estimates based on allocation given for particular month .  Preparing proposed budget and expenses well in advance.  Execution of all activation ideas as per business and campaign requirement within budgets  Maintain financial & Budget Hygiene  Interact with customers and vendors, visit market to understand the market segmentation, demographic representation, future scope etc.  Acquire competition intelligence to take proactive steps towards business, product & brand strategies  Monitor critical aspects of media to ensure media effectiveness and verify the cost.  Maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date  parameters and ensure implementation of corrective action to address deviations from plan.  Provide way and ideas to use Marketing Analytics for brand and business development  Support revenue functions (internally) with idea generation, execution of plans and data reports Show less

• 

  Bestway Group

  Feb 2007 - Jan 2009

  Head Of Sales

  Formulate and develop the best team of Distributors that meet the expectations of Perfect Distributor Model.-Ensure ambitious target setting and stretching.- Monitor Region's Primary and Secondary sales vs. target and take necessary actions to achieve target.- Evaluate monthly activities carried out in the region.- Monitor Sales Manager's productivity and throughput.- Analyzing the Region's sales potential- Drive visibility and distribution - Improve weighted distribution and increase market share - Channel category plan implementation.- Expand outlet coverage in Region and build outlet leadership.- Evaluate the effectiveness of sales activities and recommend the necessary changes.- Provide recommendation on appointment/termination of distributors. Show less

• 

  Airtel bangladesh ltd

  Mar 2009 - Oct 2012

  Marketing Manager

  Brand & Activation :  Lead development & delivery of TV commercials, online/print/radio advertisement to promote and position the brand in the market  Identify the best mix of media channels to reach the right audiences and measure the effectiveness of the campaign  Considering appropriate timings of media activities, based upon usage patterns and seasonal factors  Presenting media proposals, including timings and cost breakdowns to reach a final decision about their future advertising strategy.  Creation of long term brand property which can be leveraged across mediums - Recognized by external sources (Marketing effectiveness awards)  Using quantitative and qualitative data to understand customer behavior and apply those insights to our marketing levers Marketing Communication Provide Business team all support material - Brand Literature/templates. (Merchandize)..  Execute focused business/sales support for internal communication (Scheme letters, Price list, emailers etc.)  Anticipate need and adhere pre-emptive development at acceptable cost.  Develop innovative and cost-effective ways to continuously update existing material Vendor Management Conceptualize and execute dealer conferences as per business requirement.  Sales impact of delivery. Set up a long term direct marketing programme  Negotiating rates, discuss on proposals, timely account reconciliations  Over exceeding the current prices to better the existing prices and manage deal closure with exceptional prices & best of deals Budget Track and raise estimates based on allocation given for particular month .  Preparing proposed budget and expenses well in advance.  Execution of all activation ideas as per business and campaign requirement within budgets  Maintain financial & Budget Hygiene  Market Intelligence & Marketing Data Analytics Show less

• 

  Berger paints bd Ltd

  Jun 2013 - Jan 2018

  Area Manager

   Strategic Thinking – Can identify a vision along with the plans that need to be implemented to meet the end goal. Evaluates situations, decisions, issues, etc. in the short, medium and longer-term. Analytical Thinking – Able to simplify complex problems, processes or projects into component parts, explore and evaluate them systematically. Able to identify causal relationships, and construct frameworks, for problem-solving and/or development. Decision Making – Is ready and able to take the initiative, originate action and be responsible for the consequences of the decision made. Imagination / Creative Thinking – Is able to transform creative ideas/impulses into practical reality. Can look at existing situations and problems in novel ways and come up with creative solutions. Planning and Organization – Is able to think ahead in order to establish an efficient and appropriate course of action for self and others. Priorities and plans activities taking into account all the relevant issues and factors such as deadlines, staffing and resources requirements. Resilience – Can maintain personal effectiveness by managing own emotions in the face of pressure, set backs or when dealing with provocative situations. Can demonstrate an approach to work that is characterized by commitment, motivation and energy. Influencing and Persuading – Ability to present sound and well-reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in agreement or behavior change. Communication – The ability to get one’s message understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information Able to learn and apply instructions quickly and effectively.  Hard working, detail oriented, able to do multi-tasks.  Have excellent communication and interpersonal skills. Have excellent analytical, writing and presentation skills. Show less

• 

  Berger Paints Bangladesh Limited

  Jan 2018 - now

  Manager