Maitri Bheda

Experience

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  Lemon Ice Advertising

  Jan 2012 - May 2013

  Marketing Account Manager

  Client Servicing Executive: Managed accounts, including Reliance General Insurance, and developed marketing and communication strategies.Creative Writing: Produced copy for posters, ad banners, jingles, and other marketing materials.

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  Freelance

  May 2012 - now

  Freelance Artist & Zentangle Expert

  Specializing in Zentangle art with key accomplishments in the field of visual arts:Design Publications: Contributed artwork to international Mandala coloring books.Workshops: Conducted Zentangle workshops, including at the prestigious Kala Ghoda Festival in collaboration with Faber-Castell.

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  SHARE YOUR JOY

  Jun 2013 - Sept 2013

  Social Media Marketing Intern

  Business Development: Assisted in social media advertising and business development efforts for the company.

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  Indian School of eBusiness

  Mar 2014 - Jun 2016

  Sales Operations Manager

  Played a critical role as part of the founding team in operations and sales at the Indian School of eBusiness. Key responsibilities included:Operations Management: Coordinated class schedules and logistics to ensure smooth operations.Sales & Enrollment: Managed student enrollments, contributing to the school’s growth in student numbers and revenue.Curriculum Development: Assisted in developing course structures and syllabi.

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  Vogue Jewellers (Pvt) Ltd

  Jul 2014 - Oct 2014

  Sales Intern | Vogue Jewellers, Sri Lanka (AISEC Internship)

  Gained hands-on experience in sales and customer service at Vogue Jewellers. Key achievements:Sales Strategy: Delivered significant sales, earning monthly commissions of ₹2 lakh by understanding customer preferences.Cross-Department Experience: Acquired a well-rounded understanding of the luxury retail sector through work across multiple departments.

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  Blob Media LLP

  Dec 2016 - Nov 2017

  Social Media & Marketing Executive

  Worked with brands and campaigns at Blob Media, focusing on social media, media buying, and influencer marketing. Key contributions:Social Media Marketing: Managed campaigns for clients like Anarchy and GST Edge, driving brand visibility and engagement.Media Buying & Influencer Marketing: Led media buying efforts and partnered with influencers, significantly boosting brand presence.Offline Campaigns: Spearheaded offline marketing efforts such as rickshaw campaigns and activations, integrating online and offline strategies. Show less

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  Plants Collective

  Jun 2018 - now

  Founder & Director

  Responsible for all aspects of Plants Collective, from product development and course creation to community management and customer support. Key responsibilities include:Course Development & Curriculum Design: Developing and curating comprehensive courses on natural skincare formulation, herbalism, and ingredient research, tailored for both beginners and advanced students.Content Creation: Managing blog posts, digital assets for courses, databases of ingredients, and educational materials (videos, guides, tutorials).Community Building & Management: Growing a community of over 3,000 members, actively engaging across platforms like WhatsApp, Notion, and social media.Digital Marketing & Advertising: Managing organic and performance marketing campaigns, including Facebook Ads, to promote course offerings and products.Sales & Customer Service: Providing personalized customer support, managing sales, and ensuring high levels of customer satisfaction and retention.Operations & Platform Management: Building and maintaining the entire ecosystem using platforms like Wix and Notion, ensuring seamless course delivery and technical operations.Award Recognition: Honored with the Youth Excellence Award at the Women's Entrepreneurs Conclave in 2022 for contributions to entrepreneurship and education. Show less

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  Kapiva

  Apr 2020 - Oct 2020

  Handled Facebook Ads and copywriting for Kapiva Ayurveda, focusing on boosting immunity products during the COVID-19 pandemic. Key achievements:Ad Campaigns: Developed Facebook Ads with a 3x ROI by targeting health-conscious audiences during the pandemic.Copywriting: Created high-converting ad copy emphasizing the benefits of Ayurveda and immunity-boosting products.

  • Freelance Digital Marketing

    Apr 2020 - Oct 2020

  • Freelance Digital Marketing

    Apr 2020 - Oct 2020