Ricardo Guerra Aguirre

Experience

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  Artek Marketing

  Oct 2014 - Sept 2015

  Community Manager

  Digital advertisement implementation through Facebook, Twitter, Instagram. Develop of target and audicenes, also promotions in agreement with our clients to promote to final customers. Decision making based on target market and client meetings. Maintenance and monitoring of social media channels, as their channeling to our clients. Events assiting to take photographies for content creation, performance reports for analysis and evaluation. Softwares: SproutSocial, Hootsuite, Business Manager, Google Adwords, Photoshop. Show less

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  Techsano, LLC

  Sept 2015 - Nov 2017

  Marketing Coordinator @Monterrey

  Inbound strategy with content creation for target audiences and channeling data gathered for follow-ups. Maintenance to website (blog, resources, infographics) as SEO optimization. Organization in networking events, as for events at bigger scale. Running corporate blog and social media in a bilingual platform. Audiences and targets creation for advertisement and social media implementation as Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, etc. Emailing platforms and funneling to leads and suscribers. Softwares: Analytics, Business Manager, HooutSuite, SocialBakers, ProRank Tracker, Wordpress, Youtube, Adwords, Yoast, Photoshop, etc. Show less

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  NEORIS

  Nov 2017 - Apr 2018

  Global Marketing Communications

  Project as an internal Community Manager. Planning and launching an internal communication platform. Develop of communications plans for company news, employees engagement and more. Coordination with other geographies for internal campaigns. Mailing and employee database management for tool adoption, newsflashes and performance analysis of the tool, among another activities. Develop of global, international or national executives presentations for projects around the globe. Softwares: Hubspot, Meltwater, Workplace, Photoshop, Campaign Monitor, Office, Ilustrator, Asana, Premiere, Spark, Canvas, Unfold, etc. Show less

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  Don Colchon

  May 2018 - Aug 2019

  Digital Marketing Manager

  Marketing strategies in social media and Google Advertising. Strongly oriented to remarketing. Coordination of new product launches, training sales, inventory control, promotions and pricing strategies. Coordination with teamworks for inventory and deliver. (Production and Storage) Management of online store in Amazon, MercadoLibre and Shopify. Delivery around the country (Mexico) Mailing, expos sales, CRM for Customer Leads through Digital Marketing. Implementation of chatbots both in social media as in websites. Deal with suppliers for digital efforts, assessment through live chat, funneling strategies. Work by KPI's, daily, weekly and monthly reports creation. Work with 3 brands (Don Colchón, iSleep, Biomagnetico). Softwares: Mailchimp, BeePro, WIX,SocialBakers, Photoshop, Business Manager, Analytics, Hotjar, Tidio, Purechat, Wechat, Adwords,etc. Show less

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  TOI expertos hipotecarios

  Sept 2019 - Oct 2021

  Marketing Manager

  Coordination with franchises around the country (Mexico). ATL & BTL Advertising. In charge of Graphic Design, Audiovisual and Telemarketing departments. Digital lead generation for franchising and final customer through salesfunnels. Coordination with the other managing areas for improvements and events organizations. Softwares: Kajabi, Google Adwords, Clickfunnels, SEMRush, Wordpress, Hubspot, Metricool, Zoho CRM, Mailchimp, Sirena, etc.

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  Own

  Sept 2021 - now

  Freelance

  Content creation for Small Business & Entrepreneurs. Creation / management on social media and Google Ads with different campaigns (traffic, leads, sales, etc.) Video record & photography. Website creation, maintenance and optimization. Tools: WIX, Facebook, Instagram, SendinBlue, Mailchimp, Google Ads, Lemlist, Adobe Premiere, Capcut, Adobe Photoshop, Canva, Zapier, Zoho, etc.

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  UniTeller Financial Services

  Oct 2022 - now

  Marketing Specialist