Monica Huber

Experience

• 

  Columbia Association

  Apr 2013 - Jul 2018

  Lead a team of 150 swimmers for 9 weeks each summer, run 7 practices a week, attend and plan pep rallies and swim meets, and mentor 2 assistant coaches. This past summer, led my team to first 4-1 season in almost 10 years Worked with a team of 5 other managers to lead and mentor lifeguards in keeping the pools above standards and maintaining skills; ensured all inspections received a passing grade by testing equipment, measuring and recording chemical levels, and cleaning and maintaining all facilities

  • Head Swim Coach

    May 2014 - Jul 2018

  • Assistant Pool Manager

    Apr 2013 - Aug 2017
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  Barnes and Noble

  Jan 2017 - May 2017

  Bookseller

  Deliver outstanding customer service and promote positive interactions to customers.Contribute to the store’s goal of maintaining a customer-driven, well-merchandised, efficient, and focused environment by demonstrating flexibility to take care of whatever is needed

• 

  Maryland Music Business Society

  Feb 2017 - May 2019

  •Lead club meetings to discuss current events in the music industry, plan professional events to network with professionals in the music industry and guide members in professional development in their field•Oversee executive board members and plan executive board meetings to ensure all duties are being fulfilled•Collaborate with other clubs in the Smith Undergraduate Student Association to expand the network and strengthen the curriculum of the Robert H. Smith School of Business

  • President

    May 2017 - May 2019

  • Marketing Chair

    Feb 2017 - May 2017
• 

  University Honors College, Univeristy of Maryland

  Aug 2017 - Dec 2019

  Section Leader

  •Plan and execute weekly lesson to a class of 17 freshmen in the University Honors program.•Act as a mentor for students as they transition to their first year of college.

• 

  Washington Performing Arts

  May 2018 - Aug 2018

  Development Intern

  •Assisted with all aspects of the donor cycle including identification, cultivation, solicitation, and stewardship.•Planned donor event by writing an invitation, tracking RSVPs, writing program and talking points, and corresponding with attendees.•Utilized Tessitura and iWave databases to compile gift acknowledgments, assist with membership renewals, and complete prospect research

• 

  The Clarice

  Apr 2019 - May 2020

  •Engage over 14,000 followers for The Clarice, 13,000 followers for The ArtHouse, and over 3,000 followers for the National Orchestral Institute social media channels by creating and analyzing posts for Facebook, Instagram, and Twitter.•Compile and draft grassroots marketing emails for upcoming events and performances. •Served as the primary marketing liaison to guest festival artists and campus departments.•Created and implemented a grassroots and social media plan to maximize promotional efforts to the campus community which, in return, helped increase attendance at the festival from 4,672 attendees in 2018 to 5,762 attendees in 2019.•Managed all creative content for the festival by routing content, gathering feedback, and corresponding with the graphic design team.

  • Arts Ambassador

    Sept 2019 - May 2020

  • NextNOW Fest Marketing Assistant

    Apr 2019 - Sept 2019
• 

  University of Maryland

  May 2019 - Aug 2019

  University Relations Intern

  •Conducted prospect research using university databases and social media.•Created cultivation and stewardship materials including birthday cards, holiday cards, and infographics.•Exceeded $2,000 goal for a 30-day crowdfunding campaign for the Fostering Terp Success fund.

• 

  University of Maryland

  Dec 2019 - May 2020

  Leadership Annual Giving Intern

  •Research prospective donors using online databases and develop strategies for viable prospects.•Prepare prospect overviews and profiles for discovery meetings.

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  KLIK

  May 2020 - May 2022

  • Manage campaign performance for paid social & Google Ads across multiple clients, overseeing monthly budgets up to $125,000.• Analyze full funnel marketing performance across client portfolios using Tableau, CRM data, and social platform data to make optimizations based on client KPIs.• Report on revenue, ROAS, & CAC to stakeholders & provide growth strategies to improve towards goals.• Perform A/B tests to make recommendations to increase efficiency of paid social campaigns.• Attend meetings with stakeholders to present performance & highlight trends with Tableau dashboards.• Coach and train team members on paid social channels and establish platform best practices. Show less

  • Performance Marketing Analyst

    Aug 2021 - May 2022

  • Senior Digital Marketing Coordinator

    Oct 2020 - Aug 2021

  • Digital Marketing Coordinator

    May 2020 - Oct 2020
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  Booyah Advertising

  May 2022 - now

  Develop full-funnel media strategies for clients in the financial services, B2B, and e-commerce verticals with yearly advertising budgets up to $11MM.Relevant channels: Meta, TikTok, Snapchat, LinkedIn, Google Ads, The Trade Desk, CTV, online video, Display, influencers, DOOH, & traditional OOH Create and execute digital media strategy for clients with advertising spend up to $1.4MM/month. Advertising platforms include Meta, TikTok, Snapchat, YouTube, Twitter/X, Pinterest, and programmatic (The Trade Desk).

  • Senior Media Strategist

    Jul 2024 - now

  • Digital Media Strategist

    Jan 2023 - Jul 2024

  • Senior Digital Media Manager

    May 2022 - Dec 2022