Miyano (Mia) Motoki

Experience

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  Recruit Co.,Ltd.

  Jul 2023 - Aug 2023

  Summer Marketing Intern

  ・Developed new business models for Japan’s one of the largest real-estate search portals, a platform that matches home sellers, buyers, lenders, or renters with real-state agencies. ・Through primary research and social audit that allowed us to comprehend pain points surrounding the platform, my team pitched potential alternative models and solutions for improving the overall user experience.

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  CyberAgent, Inc.

  Jul 2023 - Jul 2023

  Summer Strategy Intern

  ・Pitched new campaigns for Japan’s one of the largest credit card companies. ・By setting an objective as to drive a larger number of subscriptions from younger consumers, my team developed several campaigns that would each take different routes for reaching the young consumer base, including the one directly targeting college students and the other targeting their parents (secondary audience).

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  Boston University College of Communication

  Sept 2023 - May 2024

  Intensive Communication Writing Peer Tutor

  ・Peer-mentored undergraduate students in the Introduction to Communication Writing (COM CO201), an intensive writing course at the Boston University College of Communication. ・Provided constructive feedback and offered suggestions to help students enhance their writing skills, which are essential for success in the communication industry.・Work: news stories, press releases, op-eds, PR, advertising copy, profiles, podcasts, etc.

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  Boston University AdLab

  Sept 2023 - Dec 2023

  Advertising Strategist

  ・Worked with a team of 7 students to serve our client Rotate Your Closet, a C2C rental-clothing social platform. Helped create social media campaigns to promote their app launch, raise awareness of the brand, and drive new users. ・Work: brand audit, creative brief, research proposals, surveys & in-depth interviews, research data report, client presentations ・Awarded for Grand Labbie (the best overall team performance). Nominated for the strategy's “Best Research Learning.”

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  Aperture Comms

  Feb 2024 - Jun 2024

  Social Media Marketing Intern

  ・Aperture Comms is a London-based social media marketing agency with 20-25 clients across hospitality, leisure, retsil sectors.・Work: market research, competitor analysis, shot-list planning, social media planning and content creation, blog writing, client outreach, photo/videographer outreach, website design & development, etc.

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  Boston University AdLab

  May 2024 - May 2025

  ・Promoted to Senior Vice President of Strategy to further enhance the department by implementing new initiatives, including workshops, guest speakers, and increased partnerships with the BU Communication Research Center (CRC).・Clients: Capital One, US Tennis Association, Planned Parenthood, Geena Davis Institute, MassDOT, etc. ・As co-head of the strategy department, I led a team of 30 students and provided guidance/feedback on their works, while also mentoring 3 directors. ・Work: brand audit, creative brief, research proposal, primary/secondary research, research report and strategy presentations.・Clients: Capital One, National Geographic, City of Boston, MassDOT, Geena Davis Institute, etc.

  • Senior Vice President of Strategy

    Dec 2024 - May 2025

  • Vice President of Strategy

    May 2024 - Dec 2024
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  Hakuhodo Inc.

  Jun 2024 - Jun 2024

  Summer Strategy Intern

  ・Summer internship/workshop — deepening understanding of global marketing, advertising, and communication

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  GMO Internet Group, Inc.

  Jul 2024 - Jul 2024

  Production Intern

  ・Assisted production teams at GMO Engine, a TVCM/MV production company within GMO Internet Group Inc.・Work: location hunting, shoot preparation, studio/venue setup, talent assistance, client support, translation, etc.

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  VML & Ogilvy Japan

  Aug 2024 - Aug 2024

  Summer Strategy Intern

  ・Collaborated with a team of five to develop and present a mock campaign for a global beverage company, targeting Gen Z to expand its consumer base in the Japanese market. Took a leadership role by consulting with mentors, leading team meetings, and structuring the presentation.・Work: creative brief, primary/secondary research, strategy, creative concepts, execution mockups, media planning, and presentation/pich.

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  VML & Ogilvy Japan

  Jul 2025 - now

  Assistant Account Executive