Sasicha Chaiphinit

Experience

• 

  ShopeePay

  Jun 2020 - Aug 2020

  Marketing Intern

  - Planned and executed marketing campaign, leading to a 6% increase in new users- Assessed UX/UI and implemented customer survey, resulting in 2 new in-app features launch- Conducted a competitors analysis, leading to new target acquisition campaign with 8% contribution of new users

• 

  JYT E-Commerce

  Jan 2021 - Jul 2022

  - Developed product positioning and content marketing strategies for 7 new products launch- Coordinated with 10+ online influencers to produce creative social media content in order to build brand awareness and drive sales, resulting in 10 times return on investment - Consulted full-loop digital marketing strategy for tools and machinery brand, leading to £150K in incremental revenue in 2021- Developed marketing content by using analytics and A/B testing to determine customer insight and viral trends; Gaining 150% increase in followers engagement- Led a social media channels expansion project leading to 70K engagement from ground zero within 3 months

  • Performance Marketing Team

    Jun 2021 - Jul 2022

  • Marketing Intern

    Jan 2021 - Jun 2021
• 

  The Revenue Department of Thailand

  Oct 2021 - now

  Tax Economist

  - Facilitated research project collaborating with Asian Development Bank (ADB) to improve tax filing error with an aim of increasing voluntary tax compliance of taxpayers (Sample size: 200,000+)- Evaluated corporate income tax refund workflow process, recommended process improvement, and implemented initiatives with IT team and Tax Officers leading to an expected 20% in efficiency improvement