Berkay Kuzu

Experience

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  Askıda Ne Var

  Jul 2019 - Oct 2020

  Brand Communications Manager at Askıda Ne Var; I took responsibilities for the creation, management and implementation of the brand communication strategies of the organization.- Increasing brand awareness- Maintaining communication with corporate brands; monitoring and managing the end-to-end process- Managing the interaction of the brand with the target audience- Strengthening the brand image- Being a bridge between end users and brands with sharp communication skills- Advancing processes such as written and oral communication, presentation and teamwork- Creation and management of brand communication strategies- Following marketing trends and developing creative ideas- Measuring the effectiveness of brand communication strategies- Teamwork, leadership and management skills Show less

  • Brand Communications Manager

    Feb 2020 - Oct 2020

  • Operations Manager

    Jul 2019 - Feb 2020
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  Bigadvice

  Oct 2020 - May 2021

  Product Owner

  At Bigadvice Customer Insight Platform, we worked closely with components and co-founders to rapidly accelerate the product roadmap and sprint quantities while implementing product management methods established to drive growth.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Collaborated with co-founders to clarify and mature the product roadmap and sprint information, create clear improvement highlights and time records.𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted comprehensive analysis of market competitions to identify differentiation and opportunities, tracked their evolution and sub-products.𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Conducted international market research and benchmarking to ensure product competitiveness on a global scale.𝗠𝘂𝗹𝘁𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Guided initiatives to separate all communication channels (SMS, email, push notifications, in-app messages) under a single platform to accelerate growth and promote customer experience.𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Analyzed marketing strategy including custom design, target audience analysis and campaign split and led email communication strategies.𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗽𝗽 𝗗𝗲𝘀𝗶𝗴𝗻: Created complete iOS/Android mobile app designs from scratch, developed 40+ custom responsive screen designs using Figma and Adobe Photoshop.𝗦𝗘𝗢 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁: Worked on search engine analytics for web app for visibility and organic segmentation.𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Created and led regular meetings to provide progress updates, gather feedback and align on product portfolio.𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Advanced data analytics with improved segmentation, audience building tools and BI dashboard implementation.In this role, I balanced work naps by providing technical product management and ensured that Customer Insight Platform delivered exceptional value to business units and was positioned for sustainable growth. Show less

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  Netmera

  May 2021 - Mar 2023

  Product & Customer Success Manager

  I provided comprehensive planning and management services at both business and technical levels to meet customer needs throughout their lifecycle and ensure they achieved optimal benefits from the platform (Mobile SDK, Backend, CRM integrations, REST API).Throughout my tenure, I was responsible for Telecom sector applications and On-Premise accounts, successfully managing the integration and success processes for over 50 customers.Key References:Telecom: Vodafone, Turk Telekom (+20 applications), VF One AppMedia: Maçkolik, PepsiCo Kazandı RioHR: SpekteraCore Responsibilities:- Establishing and maintaining client relationships from initial engagement- Participating in pre-sales meetings and proof-of-concept demonstrations- Communicating technical details of Netmera and implementing optimization strategies- Conducting technical analysis and developing solutions aligned with customer requirements- Building deep understanding of customer pain points to establish solid, long-term relationships- Conducting daily client meetings and periodic success review sessions- For On-Premise solutions: creating development roadmaps, task management, deadline monitoring, testing developments, planning deployments with customer operation teams, and verifying post-deployment enhancements- Preparing documentation for development and delivery processes (GTD, TTD, ODD, Test cases, etc.)- Providing online or on-site technical support during SDK and REST API integrations- Validating REST API integrations using tools like Postman and supporting development testing- Conducting periodic surveys to collect customer feedback and sharing insights with the product team for potential improvementsIn this role, I focused on maximizing customer satisfaction and product success by providing end-to-end support in meeting customer needs, resolving technical issues, and optimizing platform usage. Show less

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  İnomera

  Mar 2023 - now

  Product Owner