Sharon Litwin

Experience

• 

  FUJIFILM CANADA INC.

  Jan 1997 - Jan 1999

  Director, Advertising & Merchandising

  Recruited by the photo-finishing team to provide independent photo dealers across Canada with effective in-store promotional tools. Created a comprehensive market presentation that secured a $1M budget approval from the President to develop a competitive merchandising program. Aimed at helping independent dealers rival competitors like Kodak. ☛ Boosted heavy user film user by 35%, accounting for 40% of the total film volume. ☛ Successfully launched consumer digital cameras into the Canadian market, expanding the product offering and driving new revenue streams. Show less

• 

  3M

  Jan 2000 - Jan 2004

  Senior Marketing Manager | Marketing Manager

  Promoted to Senior Marketing Manager following a Customer Excellence Marketing award. ☛ Revitalized the Scotch brand, achieving a 49% increase in revenues and a 40% rise in contribution income, surpassing sales forecasts. ☛ Successfully introduced a groundbreaking surgical scrub into the Canadian market, leading to significant market growth and adoption.

• 

  Clarion Medical Technologies

  Jan 2004 - Jan 2007

  Marketing Director

  Initially hired to revamp branding for the $5M aesthetic division of Canada's leading supplier of aesthetic and specialty medical technologies. Soon took on additional responsibility for the ophthalmic and surgical divisions. ☛ Revamped corporate branding and increased awareness, driving $10M in revenue and $3M in profit growth.☛ Chosen by the owner to provide subject matter expertise and build relationships with key physician influencers.

• 

  Fanshawe College

  Jan 2007 - Jan 2008

  Professor of Marketing

  Delivered courses in Direct Marketing, Integrated Marketing Communications, Small Business Management, Critical Thinking, and Organizational Development. Fostered a comprehensive understanding of marketing principles.

• 

  GoodLife Fitness

  Jan 2009 - Jan 2020

  Director, Marketing

  Recruited to enhance member experience and drive the company’s acquisition strategy. Led a marketing team of 10 direct reports, executing initiatives that successfully supported growth objectives. ☛ Fueled GoodLife’s impressive growth, positioning it as one of 250 top companies in Canada, with over 1.5 million members, and 3,000 corporate partners, representing 5 million employees nationally. Contributed 20% of the total industry revenue and achieved annual EBITDA exceeding $100M since 2015.☛ Extended GoodLife’s presence across all Canadian provinces through targeted digital and traditional marketing strategies, securing prime real estate opportunities.☛ Expanded GoodLife’s brand from 200 to 350 clubs, achieving 95% national brand awareness. Led omnichannel campaigns that increased leads by 14% YOY, including the “Change Your Story” testimonial campaign, hailed by the founder as the company’s most successful in 40 years. ☛ Selected and partnered with creative agencies to elevate consumer engagement and brand favourability, driving significant improvements in brand perception. Show less

• 

  Self Employed

  Jan 2020 - now

  Marketing Communications Consultant

  Utilize marketing and business growth expertise to deliver research analysis and strategic recommendations. Clients span data technology, engineering, health/wellness and nonprofit sectors.