Ali (Alison) Dadak

Experience

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  Masterminds

  Jan 2004 - Jan 2005

  Account Coordinator
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  Resorts Atlantic City

  Jan 2005 - Jan 2005

  Advertising Coordinator
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  Atlantic City Hilton

  May 2005 - Nov 2006

  Marketing Coordinator
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  Seminole Hard Rock Hotel & Casino

  Jan 2006 - May 2011

  Primary Agency Liason

  Responsible for overseeing all marketing and advertising communications across two different agencies over a total course of seven (7) years.

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  1 Trick Pony

  Nov 2006 - May 2011

  Responsible for overseeing all marketing and advertising communications for clients and the teams on each client in the travel & tourism and entertainment industries. Clients: Seminole Hard Rock Hotel & Casino Hollywood, FL, Seminole Gaming Corporate, Seminole Paradise, Seminole Casino Coconut Creek, Seminole Casino Immokalee, ACES Train, Turner Classic Movies (TCM), Virgin Wines, Virgin Hotels, Virgin America, Virgin Mobile USA, Toyota~ Responsible for all process and procedures put into place to build account teams, inner department flow as well as how to open, lead and complete all projects including offline and online.~ Led and won multiple new business pitches including Seminole Hard Rock Hotel & Casino Hollywood, FL, Seminole Gaming Corporate, Seminole Paradise, Toyota Specialty Microsite Campaign, ACES Train, Turner Classic Movies (TCM) Special Projects, Virgin Wines.~ Directly supervised two account executives, five account coordinators and up to three design production teams made up of 2-5 members on various clients and projects daily. Show less

  • Account Manager

    Aug 2010 - May 2011

  • Account Executive

    Nov 2006 - Aug 2010
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  Brigantine Beach Vans

  Nov 2009 - Oct 2014

  The AD Shop - Marketing Consultant

  o Rebranded Beach Vans and Branded Beach Vans Courier via a newly designed logo and established all marketing materials and efforts to date.o Grew Facebook Page likes from 200 to 1,000+ via a successful dual page conversion and in-cab branding.o Designed, wrote and launched entire website via Intuit Web Solutions/Homestead (BeachVans.com).o Led partnership agreement with the Atlantic City Convention and Visitors Authority (ACCVA), which included the design and creation of a rack card being used at the visitor centers for mass distribution. Show less

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  Golden Nugget Atlantic City

  May 2011 - Feb 2013

  Advertising Manager

  ~ Led the “transformation” or rebrand of The Trump Marina property into the Golden Nugget Atlantic City. ~ Responsible for all process and procedures put into place to create a fully functional in-house marketing department that worked with all internal departments as individual “clients” including: Spa & Salon, Hotel, Food & Beverage, etc.~ Responsible for all media buying efforts, advertising budget and print production, website development and social media communications.~ Concepted and wrote all advertising materials including online, print, outdoor, direct mail and internal communications.~ Maintained all schedules including the daily project status report, billboard printing and posting, print media, radio, direct mail print production and direct mail mail/drop. Show less

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  Coastal Chiropractic

  Aug 2013 - Mar 2014

  The AD Shop - Director Of Community Outreach

  o Worked directly with Dr. Helga Scheuermann to increase patient traffic through grassroots activities such as “Pamper Events,” Lunch & Learns and direct mail/email communication efforts.o Created custom graphics, maintained Facebook page and website.

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  Performance Marketing

  Feb 2014 - Jun 2016

  Director of Client Services & Strategy

  Responsible for the strategy and implementation of all marketing and advertising communications for various clients with a focus in digital marketing. Manage all processes, internal team members and external vendors as necessary for project executions and reporting. Clients Include but aren’t limited to: The John R. Elliott HERO Campaign, The City of Pleasantville, Vermeil Wines, Comfort Now, Glenn Insurance, Art Handler’s Appliance Center, Coastal Jersey Eye, Trusted Choice, Inspira Health Network Foundation Cumberland/Salem, Inspira Health Network Auxiliary Cumberland and Inspira Health Network Cumberland/Salem NICU: The Deborah F. Sager Memorial Fund Show less

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  Campbell Soup Company

  Jun 2016 - now

  • Senior Program Manager

    Mar 2023 - now

  • Program Manager

    Oct 2019 - Apr 2023

  • Senior Commercialization Project Leader

    Jun 2016 - Oct 2019