Lauren Taylor

Experience

• 

  Barclays Financial Planning

  Aug 2005 - Jul 2006

  Senior Sales Support Assistant

  I supported a team of fifteen independent financial advisers.

• 

  The Point Integrated Marketing (UK)

  Jul 2006 - Mar 2008

  Account Manager

  My clients included: Agricultural Mortgage Corporation, Anglian Home Improvements, City College Norwich, Connexions Norfolk, Josef Seibel & Romika, Vistage International, Sorensons BMWMy role involved:Market and competitor analysis Delivering creative marketing and advertising campaigns including press, TV, radio, cinema, online and direct marketing, point of sale and design for print and webManaging production of ad campaigns, including managing press schedules, typesetting consumer press ads and supplying copy Creating themes, sourcing suppliers and organising client eventsQuality control: proofreading, adhering to client brand guidelines and house styles, print and press approval Show less

• 

  Spinal Life Australia

  Jun 2008 - Sept 2008

  Community Relations Officer

  My role involved:Developing marketing comms for various audiences, writing articles for the Association magazine, working with the fundraising team on events and promotions and assisting in developing a new Association website Building relationships with media/PR agencies/publications, writing/issuing press releases Keeping abreast of standards and legislation, analysing and disseminating information and demonstrating understanding of issues relevant to Association membersActing as advocate for Association members and assisting with fee for service work for government, public and private sectorsMy key achievements included:Improving disabled access to multiple facilities throughout Queensland through successful representation and campaigning on behalf of Association membersBeing offered sponsorship and a permanent position at the Association after 3 months’ temporary employment (declined in order to return to UK) Show less

• 

  Mabox

  Jun 2009 - May 2013

  Account Manager

  My clients included:BNY Mellon, Brook Street, Cable&Wireless Worldwide, Carlson Rezidor Hotel Group, Emap, Experian, Salto & Clay, William Reed Business Media, Wolters Kluwer CCHMy role involved:Go-to-market planning: competitor analysis, client workshops, analysis of insights from stakeholders and writing go-to-market plans Delivering complete, integrated go-to-market campaigns to increase brand awareness and generate leads: proposition development, thought leadership & content marketing, events, customer and internal comms and sales enablement Elevating brands: proposition development and visual identities and applicationProducing and delivering direct marketing campaigns (print/email) Developing dynamic marketing concepts and campaigns: segmenting audiences and developing propositions, messaging, offers and communications channels by segment, then executing campaigns using technology platformsDeveloping digital projects: landing pages, websites, micro sites and CMSCopywriting, editing and proofreading collateral (brochures, fact sheets, invitations, emails, websites, sales presentations)Developing supplier roster and commissioning and briefing researchers, creative directors, photographers, designers, web developers, printers and fulfilment houses Recommending best use of client budgets and managing costs and budgets as well as Gantt chart timelines throughout campaigns, including resource distribution over multiple campaigns and final ROI analysisMy key achievements were: Winning B2B Marketing Awards 2012 ‘Best Use of Content’ for Cable&Wireless Worldwide Banking go-to-market campaign An acquisition campaign for The Grocer magazine (William Reed Business Media) that achieved a conversion rate 14 times greater than previous campaign, with a ROI of 57.76% compared with -68.32% on the previous agency’s campaign, and was short-listed for B2B Marketing Awards 2011 and PPA Awards 2011Helping to grow the agency roster by five new clients Show less

• 

  Lucas Fettes & Partners

  May 2013 - now

  Group Marketing Manager

  Lucas Fettes & Partners is a leading independently owned insurance brokerage, financial services and employee benefit advisory practice, providing solutions to the varied needs of individuals, businesses and organisations throughout the UK. We have enjoyed a history of continuous growth since we were founded in 1980. Our Lloyd’s accreditation gives us access to a wide range of markets and provides our clients the reassurance of implicit financial security.http://www.lucasfettes.co.ukhttp://www.easyasae.co.ukhttp://www.lucasfettesonline.co.ukhttp://www.ptarmiganunderwritinguk.com Show less

• 

  OneGTM

  Mar 2017 - now

  Senior Go-To-Market Project Manager

  OneGTM is a specialist B2B go-to-market agency that understands today’s changing challenges, equipping you with smarter solutions that align every element of strategy, execution, marketing and sales enablement. Helping technology vendors and service providers to grow profitably, we create and execute intelligent go-to-market programmes that engage customers, empower channel partners and deliver sales.