Wayne David Rao

Experience

• 

  Thomson Gentech Controls Pvt. Ltd.

  Jan 2010 - Jan 2011

  Assistant Technical Manager
• 

  Avotus Corporation

  Jan 2012 - Jan 2012

  Summer Internship
• 

  KPMG India

  Jan 2013 - Jan 2018

  Management Consulting - Telecom Media and Technology

  Management Consulting - Strategy and Operations projects focussing on Customer Strategy; Business Growth, Profitability and Sustainability. Sector Focus - Telecommunications, Media and Technoligy.Following are key projects:01| Consumer Acquisition and Pricing Strategy02| B2B Custom Pricing03| Regulations, Competition assessment and Telco Economics04| Product Suite Rationalization 05| Impact Assessment and Business Continuity Planning06| Margin and Cost Optimization07| OTT and Video service benchmarking08| Network Sourcing Strategy for Managed Services09| Internal Audit and Risk Assessment10| Business Process Design11| Recruitment, Practice Development and Though Leadership Show less

• 

  TELUS

  Jan 2019 - now

  As part of the B2B Customer Acquistion and Strategy team, following are my KRAs:01| Marketing - Designing Cross sell, upsell and retention campaigns 02| P&L Reporting - Building outlook and tracking performance against budget03| Pricing Strategy - Collaborating with sales and Pricing team to design comeptitive offers04| Program Management - Collaborating with Product, Sales, BI, Planning, Operations and Field teams to achieve outcomes05| Leadership - Mentoring, Coaching and RecruitmentFollowing are some noteworthy achievements:01| Reduced IP Access churn by 40% to align with budget02| Increased Copper to Fiber IP Access migration by 2.7X03| Production Management of post-sales value chain which increase installation yield by 25%04| Launched SD WAN revitalization Program to boost sales funnel05| Revised the pricing structure to boost sales and EBITDA for OTT services06| Built a business case to migrate customers from legacy services to Unified Communications07| Mentored and Coached new team members, acting team Manager for two quarters and played an active role in recruiting a Senior Manager Show less

  • Manager - Pricing

    Jan 2023 - now

  • Senior Manager - Business Solutions Marketing

    Jan 2019 - Dec 2022