Marcela Brandi

Marcela Brandi

Art Director

Followers of Marcela Brandi1000 followers
location of Marcela BrandiAmstelveen, North Holland, Netherlands

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  • Timeline

  • About me

    Associate Experience Director I Creative Lead I Strategic Experience Designer I UX Designer

  • Education

    • University of the Arts London

      2004 - 2005
      Master Interactive Media
    • FAAP - Fundação Armando Alvares Penteado

      1998 - 2001
      Barchelors Industrial Design
  • Experience

    • Radiante Comunicação

      Nov 2003 - Apr 2004
      Art Director
    • Tribo Interactive

      Mar 2006 - Mar 2007
      Project Manager & UX Designer
    • Hello Interactive

      Feb 2008 - Aug 2009
      Senior UX Designer
    • Freelance

      Aug 2009 - May 2012
      Designer
    • IceMobile

      May 2012 - Oct 2017
      Lead UX Designer

      • UX Lead in the ABN AMRO’s mobile team.• Development and Implementation of new features for Jumbo (second largest supermarket chain in the Netherlands) mobile app, such as express ordering, product scan, store shopping list, among others.• Development of Albert Heijn’s mobile app (Appie) focused on improving consumers’ shopping experience.• Leading usability testing and research on consumers’ insights on how to increase basket size and avoid frustration.• Cross-functional integration with Project Owners, Customer Service, Innovation Lab and Web analysts to present and execute concepts with focus on the client’s strategy and business innovation. Show less

    • Liberty Global

      Nov 2017 - Sept 2018
      Senior Product Manager

      Leading the design team towards the creation of the Horizon 4 platform for TV, aligning with the different stakeholders while guaranteeing the creation of a great user experience for its viewers.

    • Emakina.NL

      Nov 2018 - now
      Lead experience designer

      • Lead Designer helping brands like Ahold Delhaize, Hema, Friesland Campina, Bugaboo, Blokker, Basic Fit, Rituals grow digitally while providing the best customer experience.• Co-creation sessions, Business workshops, concept design for Lattiz and Debic, Friesland Campina’s B2B brands.• Working together with Growth and Insights teams in order to constantly increase conversion and bring value to clients and their customers.

    • EPAM Systems

      Nov 2022 - now
      Associate Experience Director
  • Licenses & Certifications

    • 2-Day Growth Hacking Crash Course

      Growth Tribe Academy
      Jul 2019
      View certificate certificate
    • Professional Scrum Master I

      Scrum.org
      May 2017