Marcela Brandi

Experience

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  Radiante Comunicação

  Nov 2003 - Apr 2004

  Art Director
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  Tribo Interactive

  Mar 2006 - Mar 2007

  Project Manager & UX Designer
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  Hello Interactive

  Feb 2008 - Aug 2009

  Senior UX Designer
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  Freelance

  Aug 2009 - May 2012

  Designer
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  IceMobile

  May 2012 - Oct 2017

  Lead UX Designer

  • UX Lead in the ABN AMRO’s mobile team.• Development and Implementation of new features for Jumbo (second largest supermarket chain in the Netherlands) mobile app, such as express ordering, product scan, store shopping list, among others.• Development of Albert Heijn’s mobile app (Appie) focused on improving consumers’ shopping experience.• Leading usability testing and research on consumers’ insights on how to increase basket size and avoid frustration.• Cross-functional integration with Project Owners, Customer Service, Innovation Lab and Web analysts to present and execute concepts with focus on the client’s strategy and business innovation. Show less

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  Liberty Global

  Nov 2017 - Sept 2018

  Senior Product Manager

  Leading the design team towards the creation of the Horizon 4 platform for TV, aligning with the different stakeholders while guaranteeing the creation of a great user experience for its viewers.

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  Emakina.NL

  Nov 2018 - now

  Lead experience designer

  • Lead Designer helping brands like Ahold Delhaize, Hema, Friesland Campina, Bugaboo, Blokker, Basic Fit, Rituals grow digitally while providing the best customer experience.• Co-creation sessions, Business workshops, concept design for Lattiz and Debic, Friesland Campina’s B2B brands.• Working together with Growth and Insights teams in order to constantly increase conversion and bring value to clients and their customers.

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  EPAM Systems

  Nov 2022 - now

  Associate Experience Director